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Salesforce MC-201 Exam Syllabus Topics:

SectionObjectives
Account Engagement Fundamentals- Platform Overview & Terminology
  • 1. Pardot / Account Engagement concepts (prospects, visitors, leads)
    • 2. Lifecycle and engagement model
      Administration & Governance- User Management
      • 1. Roles, permissions, and access control
        - System Configuration
        • 1. Account Engagement settings and integrations
          Data Management & Integration- Automation Data Handling
          • 1. Custom fields and segmentation logic
            • 2. Importing/exporting prospect data
              - Salesforce CRM Sync
              • 1. Field mapping and sync behavior
                • 2. Data quality and deduplication
                  Lead Generation & Management- Prospect Management
                  • 1. Segmentation lists and dynamic lists
                    • 2. Lifecycle management and nurturing
                      - Forms & Landing Pages
                      • 1. Landing page creation and optimization
                        • 2. Form handlers and conversion tracking
                          Reporting & Analytics- Engagement Metrics
                          • 1. Campaign reporting and ROI analysis
                            • 2. Email performance tracking
                              - B2B Marketing Analytics
                              • 1. Dashboards and insights interpretation
                                Marketing Automation- Scoring & Grading
                                • 1. Grading profiles and qualification rules
                                  • 2. Scoring models configuration
                                    - Engagement Studio
                                    • 1. Nurture campaign design
                                      • 2. Automation rules and drip programs

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                                        Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions (Q147-Q152):

                                        NEW QUESTION # 147
                                        What would occur if a single prospect is not both the recipient list and the suppression list for a list email?

                                        Answer: A

                                        Explanation:
                                        In Pardot, when a prospect is included in both the recipient list and the suppression list for a list email, the suppression list takes precedence. This means the prospect will not receive the email. Importantly, being on the suppression list for one specific email send does not impact the prospect's status for future email sends. The suppression is specific to the email in question, and future email sends will proceed based on the prospect's inclusion in or exclusion from those specific recipient or suppression lists. This ensures that one-time suppression does not inadvertently affect the prospect's eligibility for future communications.


                                        NEW QUESTION # 148
                                        A Marketing Cloud Account Engagement administrator wants to use progressive profiling to collect information on a prospect over time.
                                        What It the recommended Marketing Cloud Account Engagement asset to use?

                                        Answer: A

                                        Explanation:
                                        According to the [Salesforce documentation], the recommended Marketing Cloud Account Engagement asset to use for progressive profiling is a Marketing Cloud Account Engagement form. A Marketing Cloud Account Engagement form is a web form that can be used to collect information from prospects and store it in Marketing Cloud Account Engagement. A Marketing Cloud Account Engagement form can be configured to use progressive profiling, which is a feature that allows the form to display different fields based on the information that is already known about the prospect. This way, the form can collect more information over time, without asking the same questions repeatedly or overwhelming the prospect with too many fields at once. A Marketing Cloud Account Engagement landing page without a form, a Marketing Cloud Account Engagement form handler, or a third party form are not recommended for progressive profiling, as they do not have the same functionality and flexibility as a Marketing Cloud Account Engagement form. Reference: [Salesforce documentation]


                                        NEW QUESTION # 149
                                        Rules, Form completion actions, and more.
                                        What are 3 social posting connectors Marketing Cloud Account Engagement offers?

                                        Answer: A,C,E

                                        Explanation:
                                        Marketing Cloud Account Engagement offers three social posting connectors: Twitter, Facebook, and LinkedIn. These connectors allow you to create and schedule social media posts from Marketing Cloud Account Engagement and track the engagement of your prospects. Marketing Cloud Account Engagement does not offer social posting connectors for Instagram or Snapchat. Reference: [Social Posting], [Set Up Social Posting Connectors]


                                        NEW QUESTION # 150
                                        A repeating engagement program is set to allow prospects to be eligible to re-enter every 90 days and has a total entries limit of 5.
                                        A user decides that the total entries limit should be changed to 10. The user pauses the program, changes the total entries limit to 10 and restarts the program.
                                        What will happen to the prospects who landed on the End step more than 90 days ago and previously reached the 5 total entries limit?

                                        Answer: A

                                        Explanation:
                                        The answer that correctly describes what will happen to the prospects who landed on the End step more than 90 days ago and previously reached the 5 total entries limit is that prospects will re-enter the program immediately. A repeating engagement program is a type of program that allows prospects to re-enter the program after a certain period of time, such as 90 days, and up to a certain number of times, such as 5. If a user changes the total entries limit to a higher number, such as 10, the prospects who have already reached the previous limit, but are eligible to re-enter based on the time period, will re-enter the program as soon as the user restarts the program. Prospects will not re-enter the program after waiting another 90 days, remain ineligible to re-enter the program, or not re-enter the program until manually approved, as these are not the effects of changing the total entries limit2. Reference: 2: Repeating Engagement Programs


                                        NEW QUESTION # 151
                                        A marketing user pauses an Engagement Studio program and adds a new recipient list.
                                        What will happen to the newly added prospects when the program is resumed?

                                        Answer: A

                                        Explanation:
                                        When a marketing user pauses an Engagement Studio program and adds a new recipient list, the newly added prospects will skip any Action steps the existing prospects have already completed, but will be evaluated on Trigger and Rule steps when the program is resumed. This is because Action steps are time-based and cannot be retroactively applied, while Trigger and Rule steps are condition-based and can be applied at any point in the program1. Reference: 1: [Engagement Studio FAQ]


                                        NEW QUESTION # 152
                                        ......

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