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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration | 11% | - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce |
| Topic 2: Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Topic 3: Lead Management | 24% | - Explain the components and use cases of an automation rule - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of a completion action - Define the capabilities of page actions - Define the capabilities of a segmentation rule - Explain what a Score measures and how scoring is managed - Explain what a Grade measures and how grading is managed - Identify the capabilities and use cases of custom redirects |
| Topic 4: Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
| Topic 5: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Topic 6: Email Marketing | 20% | - Distinguish between an Email and an Email Template - Identify the capabilities and use cases for email given a scenario - Distinguish between the metrics collected in Account Engagement email reporting |
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NEW QUESTION # 204
By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce?
Choose 2 answers
Answer: A,E
Explanation:
Marketing Cloud Account Engagement writes to Lead and Contact records in Salesforce by default, as these are the primary objects that store prospect information. Opportunity, Account, and Case records are not written to by default, but can be synced using custom fields and connectors1. Reference: 1: Marketing Cloud vs. Marketing Cloud Account Engagement
NEW QUESTION # 205
Which three activities can be used to trigger an increase or decrease in a prospect's score? (Choose three answers.)
Answer: C,D,E
Explanation:
The three activities that can be used to trigger an increase or decrease in a prospect's score are unsubscribing from an email, clicking a link in an email, and opening an email. A prospect's score is a numerical value that indicates their level of interest in your products or services. You can use scoring rules to assign positive or negative points to prospects based on their actions, such as opening an email, clicking a link, or filling out a form. You can also use scoring categories to assign points based on specific products, services, or business units. Unsubscribing from an email, clicking a link in an email, and opening an email are all examples of actions that can affect a prospect's score
NEW QUESTION # 206
A user needs to be able to import and export lists. What user role do you give them?
Answer: D
Explanation:
A user needs to be able to import and export lists. The user role that you should give them is Marketing. The Marketing user role has the permission to import and export prospects, as well as create and edit marketing assets, such as forms, landing pages, emails and campaigns. The other user roles, such as Sales Manager, Sales and None of the above, do not have the permission to import and export prospects.
NEW QUESTION # 207
Completion Actions are retroactive.
Answer: A
Explanation:
Completion actions are not retroactive and will only apply to prospects who complete the chosen action moving forward. Completion actions will fire each and every time a prospect takes the chosen action, except for when changing the prospect's Marketing Cloud Account Engagement score
NEW QUESTION # 208
What is Lead Qualification? (select two)
Answer: A,B
Explanation:
Lead qualification is the process of identifying and organizing potential customers best-suited for your products or services and who will most likely make a purchase. Lead qualification involves two main steps: determining when a prospect is ready for follow up from your sales team and determining when a prospect is ready for follow up from your marketing team. The first step is to assess the prospect's level of interest, need, budget, and authority to buy your product or service. This can be done using various lead qualification frameworks and criteria, such as BANT, CHAMP, or MEDDIC. The second step is to nurture the prospect with relevant and personalized content until they are ready to buy. This can be done using various lead nurturing strategies and tools, such as email marketing, content marketing, or marketing automation
NEW QUESTION # 209
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