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Salesforce MC-202 Exam Syllabus Topics:

Section	Objectives
Topic 1: Subscriber and Data Management	- Data import, segmentation, and contact management - Subscriber lifecycle and data extensions - Subscription management and preferences
Topic 2: Marketing Automation and Journeys	- Journey Builder fundamentals - Automation Studio concepts
Topic 3: Reporting and Analytics	- Tracking and reporting tools - Email performance metrics
Topic 4: Email Marketing Best Practices	- List hygiene and engagement strategies - Email deliverability fundamentals - Compliance (CAN-SPAM, GDPR concepts)
Topic 5: Content Creation and Delivery	- Dynamic content and personalization - Email Studio and content builder usage - Templates and AMPscript basics

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Salesforce MC-202 Exam | MC-202参考書勉強 - 候補者の持ち込み MC-202復習解答例

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Salesforce Certified Marketing Cloud Email Specialist 認定 MC-202 試験問題 (Q15-Q20):

質問 # 15
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?

A. Select 'Deduplicate by Email' checkbox.
B. Mark the field as the Primary Key.
C. Use Email Address as Subscriber Key.

正解：B

解説：
To ensure that the Email Address field values are unique in a data extension, the marketer should mark the Email Address field as the Primary Key. In Salesforce Marketing Cloud,marking a field as a Primary Key ensures that each value in that field is unique and cannot be duplicated within the data extension.
Reference:
Salesforce Marketing Cloud Documentation: Data Extensions

質問 # 16
A healthcare company imports its patient portal registrations at the parent level business unit (BU).
Themarketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

A. After the file import, use the filter activity to populate shared data extensions that are available to child BUs.
B. Create automations that import the data directly into the child BUs to bypass the parent level BU.
C. After the file import, use the transfer file activity to move data into data extensions in child BUS.

正解：A

解説：
To ensure that individual office locations have access to patient portal registration data without accessing the parent level BU, the marketing team can use the filter activity after the fileimport to populate shared data extensions. These shared data extensions can be set up to be available to child BUs, allowing data access while maintaining data security and separation between BUs.
References:
Salesforce Marketing Cloud Documentation on Shared Data Extensions
Salesforce Marketing Cloud Documentation on Filter Activities

質問 # 17
Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout theweek.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

A. Add complementary SMS campaigns.
B. Focus on action-driven subject lines.
C. Create more focused segmented lists for messaging.

正解：C

解説：
To reduce the number of unsubscribes and increase engagement, Northern Trail Outfitters should consider creating more focused and segmented lists for messaging. By segmenting their audience based on preferences, behavior, and demographics, they can sendmore relevant and personalized content. This targeted approachcan improve engagement rates and reduce the likelihood of recipients feeling overwhelmed by frequent emails.
Reference:Salesforce Marketing Cloud Documentation

質問 # 18
Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.
Which tool shouldNTO use to accomplish these iterative tests?

A. Journey Butter
B. Automation Studio
C. Contact Builder

正解：A

解説：
Journey Builder is the appropriate tool for implementing single-audience drip campaigns and conducting iterative tests with random audience splits. It allows marketers to design and automate customer journeys, incorporating different messages and testing variations to optimize performance over time.
Reference:Salesforce Marketing Cloud Documentation on Journey Builder

質問 # 19
Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?

A. Manual Engagement
B. Email Engagement
C. Web Conversion

正解：C

解説：
Reference:Salesforce Documentation - Path Optimizer

質問 # 20
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