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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Objectives
Topic 1: Reporting and Administration	- Analytics and system configuration 1. Campaign reporting and ROI tracking 2. User roles, permissions, and setup configuration
Topic 2: Email Marketing and Engagement	- Email creation and delivery 1. Email templates and dynamic content usage 2. Deliverability and sender reputation management
Topic 3: Account Engagement Fundamentals	- Platform architecture and key concepts 1. Account Engagement (Pardot) objects and data model 2. Business units and org structure
Topic 4: Automation and Campaigns	- Automation tools 1. Engagement Studio programs 2. Automation rules and completion actions
Topic 5: Lead Management	- Prospect lifecycle and grading/segmentation 1. Sync behavior with Salesforce CRM 2. Lead qualification and scoring model configuration

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q202-Q207):

NEW QUESTION # 202
LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep.
State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

A. Run completion Action on form Request a demo with action assign to user
B. Export the submission report & Import
C. Run completion Action on form Request a demo with action notify Admin
D. Run an automation rule to assign based on the Request demom Submission & prospect status field

Answer: D

NEW QUESTION # 203
LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?

A. Create a new automation rule.
B. Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.
C. Add a completion action to the form the prospects completed to register for the webinar.
D. Create a new segmentation rule.

Answer: A

NEW QUESTION # 204
How many automation rules can you have

A. Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 150
B. Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
C. Always 100
D. Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200

Answer: A

NEW QUESTION # 205
LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are " 0 " .
What could be the explanation for this experience?

A. The data hasn ' t been refreshed in 24 hours so the values haven ' t been updated.
B. The campaign is not a connected campaign so the data is not syncing.
C. The engagement with those assets happened before the fields were added to the page layouts.
D. The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.

Answer: B

Explanation:
https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/engage ment_history_implementation_guide.
pdf

NEW QUESTION # 206
If someone opt-out's do we need to delete this Prospect record?

A. False. It is restricted by law not to email them, but we still can track the activity
B. Yes, it is restricted by law

Answer: A

NEW QUESTION # 207
......

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