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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Solution Overview16%- Core components of standard implementation
- Business value of real-time interaction management
- Product terminology
- Definition of Marketing Cloud Personalization
- Typical use cases
Topic 2: Data Integration14%- ETL feed system
- Event API
- Data flows in and out of the system
- Salesforce Connector
Topic 3: Setup & Administration6%- User attributes management
- Initial setup process
- Identity system configuration
Topic 4: Einstein Capabilities10%- Recipe ingredients
- Einstein recipes
Topic 5: Sitemap18%- Catalog and page mapping
- Unified customer profile
- Overview and best practices
- Web SDK implementation
- Content zones
Topic 6: Segmentation18%- Segment export
- Segment overview
- Filters and goals
- Reporting and analytics
- Segment rules
- Journey Builder segment listener
Topic 7: Activation18%- Campaign testing and optimization
- Content creation and management
- Delivery channels
- Personalization campaigns

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q99-Q104):

NEW QUESTION # 99
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ..... After viewing the homepage?

Answer: B


NEW QUESTION # 100
Which three components of a server side campaign must be coded by a developer?

Answer: B,C,E


NEW QUESTION # 101
A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

Answer: B


NEW QUESTION # 102
A brand wants to do an ad-hoc export of a segment. What option could they use?

Answer: A

Explanation:
Interaction Studio provides an export segment functionality via CSV format for ad-hoc segment exports. This method is straightforward and widely compatible for analysis or further processing.
Reference: Salesforce Interaction Studio Segment Export Documentation.


NEW QUESTION # 103
What three components can a web developer define by pageType?

Answer: A,C,D


NEW QUESTION # 104
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