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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Marketing Cloud Account Engagement Specialist Exam |
| Exam Number: | Marketing-Cloud-Account-Engagement-Specialist |
| Certificate Validity Period: | 1 year (requires maintenance via Salesforce certification maintenance program) |
| Exam Price: | $200 USD |
| Available Languages: | English |
| Exam Format: | Scenario-based Questions, Multiple Choice |
| Related Certifications: | Salesforce Certified Administrator Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Real Exam Qty: | 60 multiple-choice questions |
| Exam Duration: | 105 minutes |
| Passing Score: | Approximately 72% |
| Recommended Training: | Salesforce Partner Learning Resources Trailhead Marketing Cloud Account Engagement Training |
| Exam Registration: | Webassessor Exam Portal Salesforce Certification Registration |
| Sample Questions: | Salesforce Marketing-Cloud-Account-Engagement-Specialist Sample Questions |
| Exam Way: | Online proctored or onsite test center |
| Pre Condition: | No mandatory prerequisites, but experience with Salesforce CRM and marketing automation tools is strongly recommended. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist |
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NEW QUESTION # 11
Which Marketing Cloud Account Engagement asset would an administrator create to advertise an upcoming event's schedule without requesting information from those who visit?
Answer: D
Explanation:
A landing page without a form is the Marketing Cloud Account Engagement asset that an administrator would create to advertise an upcoming event's schedule without requesting information from those who visit. A landing page is a web page that can display any content, such as text, images, videos, or links. A form is a web element that can collect information from visitors, such as name, email, or preferences. A landing page with a form, a landing page with a form handler, or an email template with a form embedded into the HTML are not suitable for advertising an event's schedule without requesting information, as they all involve forms that require visitor input3. Reference: 3: [Landing Pages and Forms]
NEW QUESTION # 12
A Marketing Manager wants to create a new prospect in Marketing Cloud Account Engagement.
What are three ways the Marketing Manager can create a new prospect?
Choose 3 answers
Answer: A,C,D
Explanation:
There are three ways the Marketing Manager can create a new prospect in Marketing Cloud Account Engagement. They are:
Click the "Send to Account Engagement" button on a Salesforce Lead. This option allows the Marketing Manager to send a one-to-one email to a lead in Salesforce using an Account Engagement email template. If the lead does not already exist as a prospect in Account Engagement, it will be created automatically and synced with Salesforce1 Manually add a prospect in Marketing Cloud Account Engagement. This option allows the Marketing Manager to create a new prospect record in Account Engagement by entering the prospect's email address and other information. The prospect can then be added to lists, campaigns, or engagement programs2 Import a .CSV file with the prospect's email address. This option allows the Marketing Manager to import a list of prospects from a .CSV file into Account Engagement. The file must contain the prospect's email address as the first column, and can also include other fields. The imported prospects can then be assigned, tagged, or added to lists or campaigns
NEW QUESTION # 13
LenoxSoft has a yearly conference and is using a Pardot form on a computer tablet.
What can a Pardot administrator enable the form in order to reset the form after each new submission?
Answer: D
Explanation:
For a Pardot form used on a computer tablet in a setting like a conference, the Kiosk/Data Entry Mode is an ideal feature to enable. This mode is specifically designed for public or shared use scenarios, where multiple individuals will be filling out the form in succession. When this mode is enabled, the form automatically resets after each submission, clearing all previously entered data and preparing the form for the next user.
This ensures that each participant sees a fresh form, preventing the accidental sharing of personal information between users and facilitating a smooth data entry process in high-traffic environments.
NEW QUESTION # 14
Completion actions only affect prospects not visitors?
Answer: B
Explanation:
Completion actions are actions that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link. Completion actions only affect prospects, not visitors, because visitors are anonymous and have not been identified by Marketing Cloud Account Engagement yet
NEW QUESTION # 15
LenoxSoft needs their form to post directly to a third-party platform as well as Marketing Cloud Account Engagement upon submission.
Which Marketing Cloud Account Engagement tool should they use?
Answer: B
Explanation:
Explanation
To post a form directly to a third-party platform as well as Marketing Cloud Account Engagement upon submission, LenoxSoft should use the form handler tool in Marketing Cloud Account Engagement. This tool allows them to use their own forms while still sending the data to Marketing Cloud Account Engagement.
They can specify the third-party platform's URL as the post URL in the form handler settings and map the form fields to Marketing Cloud Account Engagement fields. References: [Marketing Cloud Account Engagement Form Handler]
NEW QUESTION # 16
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