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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Number:	Marketing-Cloud-Account-Engagement-Consultant
Exam Price:	$200 USD
Passing Score:	68%
Certificate Validity Period:	No expiration ( certifications do not expire for this credential)
Exam Duration:	105 minutes
Exam Format:	Multiple Select, Multiple Choice
Real Exam Qty:	65
Related Certifications:	Salesforce Certified Administrator Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Sales Cloud Consultant
Available Languages:	English
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:	Online proctored exam (at a testing center or remote proctored)
Pre Condition:	It is recommended (but not required) to have 1-2 years of hands-on experience with Salesforce Marketing Cloud Account Engagement and hold the Salesforce Administrator certification before attempting this exam. Familiarity with Salesforce Sales Cloud is also beneficial.
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 2	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 3	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 4	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q11-Q16):

NEW QUESTION # 11
While creating Layout Templates it is possible to Import Layout from certain URL

A. True
B. False

Answer: A

NEW QUESTION # 12
There is Custom Field Type in Marketing Cloud Account Engagement called Date

A. True
B. False

Answer: A

NEW QUESTION # 13
What type of fields are not supported by the Marketing Cloud Account Engagement sync

A. Date/Time
B. External Lookup Relationship
C. Formula
D. Date/Time
E. Text Area (Rich)
F. Geolocation
G. Lookup Relationship
H. Time

Answer: B,C,E,F,G

NEW QUESTION # 14
LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers

A. Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.
B. Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.
C. Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.
D. Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.

Answer: B,D

NEW QUESTION # 15
With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?

A. HTML Open Rate
B. Click Through rate
C. Email Complain Rate
D. Spam complaints.

Answer: B

NEW QUESTION # 16
......

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