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| Section | Weight | Objectives |
|---|---|---|
| Administration and Governance | 9% | - Describe how to manage Account Engagement campaigns - Explain the purpose and use of Connected Campaigns - Describe how to configure and manage visitor filters - Describe how to configure user roles and permissions - Explain how to configure and use the Recycle Bin |
| Lead Generation and Qualification | 14% | - Explain the concept and process of manual syncing - Describe how to use scoring and grading to qualify leads - Explain how to create and manage forms - Explain how to use page actions - Explain how to create and manage landing pages |
| Engagement Studio | 16% | - Describe the components of an Engagement Studio program - Describe how to create and manage Engagement Studio programs - Explain the purpose and benefits of Engagement Studio - Describe the process for testing an Engagement Studio program - Explain how to interpret Engagement Studio reports |
| Account Engagement Configuration | 10% | - Explain how to map Account Engagement fields to Salesforce - Describe how to set up and configure the Account Engagement Lightning App - Describe the capabilities of the Account Engagement Recycle Bin - Describe the relationship between Account Engagement and Salesforce - Explain the capabilities of the Salesforce Connector |
| Marketing Automation | 12% | - Explain how to create and manage segmentation rules - Explain how to create and manage automation rules - Explain how to create and manage page actions - Explain how to create and manage completion actions |
| Analytics and Reporting | 11% | - Describe how to use B2B Marketing Analytics - Explain how to analyze prospect activity - Describe the different Account Engagement reports and their use cases - Explain the difference between asset-level and prospect-level reporting |
| Prospect Management | 13% | - Describe how to manage the Account Engagement prospect lifecycle - Describe the components of a prospect record - Explain how to create and maintain prospects - Explain how to build and manage prospect lists |
| Email Marketing | 15% | - Explain how to create and manage lists - Explain how to create and manage email templates - Describe the email sending process and deliverability - Explain the differences between one-time emails, autoresponders, and engagement studio emails - Describe the email rendering and validation process - Explain how to perform A/B testing |
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221. Frage
A Marketing Cloud Account Engagement administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Marketing Cloud Account Engagement asset to use?
Antwort: A
Begründung:
According to the [Salesforce documentation], the recommended Marketing Cloud Account Engagement asset to use for progressive profiling is a Marketing Cloud Account Engagement form. A Marketing Cloud Account Engagement form is a web form that can be used to collect information from prospects and store it in Marketing Cloud Account Engagement. A Marketing Cloud Account Engagement form can be configured to use progressive profiling, which is a feature that allows the form to display different fields based on the information that is already known about the prospect. This way, the form can collect more information over time, without asking the same questions repeatedly or overwhelming the prospect with too many fields at once. A Marketing Cloud Account Engagement landing page without a form, a Marketing Cloud Account Engagement form handler, or a third party form are not recommended for progressive profiling, as they do not have the same functionality and flexibility as a Marketing Cloud Account Engagement form. References:
[Salesforce documentation]
222. Frage
LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.
What three data points can be found in the prospect ' s Audits tab to help determine what updates were made?
Choose 3 answers
Antwort: A,C,D
Begründung:
The prospect's Audits tab shows the history of changes made to the prospect's record, such as field updates, list changes, and assignment dates. These data points can help determine what updates were made during the database clean-up project and how they affected the prospects. The Lifecycle Report, the amount of time the prospect spent viewing the website, and the unique clicks are not data points that can be found in the Audits tab, but they can be found in other reports or tabs in Marketing Cloud Account Engagement. References Prospect Audits
223. Frage
LenoxSoft has 3 product lines. In Pardot, each product line has its own folder containing all of the assets for that product line. An administrator would like to score prospects separately based on their interactions with each product line.
How can the administrator accomplish this?
Antwort: C
Begründung:
To score prospects separately based on their interactions with different product lines in Pardot, the best approach is to assign a scoring category to each product line folder. Scoring categories allow administrators to segment prospect scoring based on interactions with specific types of content, aligning with different business units, products, or campaigns. By assigning a distinct scoring category to each folder associated with a product line, an administrator can precisely track and score prospect engagement relative to each product line. This tailored scoring provides deeper insights into prospect interests and can better inform targeted marketing strategies.
224. Frage
What is the limit of social posting connectors you can create in your Marketing Cloud Account Engagement account?
Antwort: A
Begründung:
There is no limit of social posting connectors you can create in your Marketing Cloud Account Engagement account. Social posting connectors allow you to connect your Marketing Cloud Account Engagement account with your social media accounts, such as Facebook, Twitter, and LinkedIn. You can use social posting connectors to create and schedule social posts from Marketing Cloud Account Engagement, and track the engagement of your prospects with your social media content. You can create as many social posting connectors as you need, and assign them to different users or business units
225. Frage
Which Salesforce custom fields will sync with Marketing Cloud Account Engagement?
Antwort: A,B,D
Begründung:
Explanation
Marketing Cloud Account Engagement can sync with Salesforce custom fields that are on the Lead, Contact, or Account objects. Custom Prospect fields in Marketing Cloud Account Engagement can be mapped to custom Lead or Contact fields in Salesforce. Custom Account fields in Marketing Cloud Account Engagement can be mapped to custom Account fields in Salesforce. Custom Opportunity fields in Marketing Cloud Account Engagement can be mapped to custom Opportunity fields in Salesforce. Custom Record Type fields are not supported by Marketing Cloud Account Engagement and cannot be synced
226. Frage
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