MCAE-Con-201 Zertifizierung & MCAE-Con-201 Schulungsunterlagen

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. User roles and permissions 3. Business Unit setup and hierarchy
Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Prospect Management	- Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists - Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules

>> MCAE-Con-201 Zertifizierung <<

MCAE-Con-201 Übungsmaterialien & MCAE-Con-201 Lernführung: Salesforce Certified Marketing Cloud Account Engagement Consultant & MCAE-Con-201 Lernguide

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Salesforce Certified Marketing Cloud Account Engagement Consultant MCAE-Con-201 Prüfungsfragen mit Lösungen (Q149-Q154):

149. Frage
A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?

A. Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
B. Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
C. Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.
D. Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.

Antwort: D

150. Frage
Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend

A. Test list
B. Dynamic list
C. Static list or Dynamic, both list can be used
D. Static list

Antwort: C

151. Frage
Which are true about Engagement Program

A. When no new prospects are added to or processed in a program for 30 days, it becomes inactive
B. When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
C. A single rule step can evaluate up to five conditions
D. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
E. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
F. If a prospect is removed from a list that a program uses, that prospect stops moving through the program
G. When no new prospects are added to or processed in a program for 365 days, it becomes inactive

Antwort: A,B,C,D,E,F

152. Frage
When you go to View HTML code section at selected Form record you can only see the iframe tag

A. True
B. False

Antwort: A

153. Frage
LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.
Which two reasons could explain why this happened?
Choose 2 answers

A. The Marketing Data Sharing rule has changed and the leads no longer match the criteria.
B. The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.
C. The leads have been reassigned to a user who does not exist in that BU.
D. The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.

Antwort: A,B

154. Frage
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