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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Prospect Management	- Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists - Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules
Account Engagement Administration	- Configuration and Setup 1. User roles and permissions 2. Connector setup with Salesforce CRM 3. Business Unit setup and hierarchy
Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Marketing Automation	- Engagement Programs 1. Automation rules and triggers 2. Engagement Studio program design

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q103-Q108):

NEW QUESTION # 103
Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]

A. Opportunity
B. Order
C. Account
D. Case

Answer: A,C

NEW QUESTION # 104
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above
175 and a grade above B+ Which assignment model will best achieve their goals?

A. Completion Action
B. Page Action
C. Automation rule match Any
D. Automation rule match All

Answer: C

NEW QUESTION # 105
An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

A. Create a Custom User Role with only the options to 'view' lists and 'view' emails selected
B. Set the intern up in the Default 'Marketing Intern' User Role
C. Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected
D. Set the intern up in the Default 'Marketing' User Role

Answer: A

NEW QUESTION # 106
LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.
Once connected campaigns have been enabled, what approach should be recommended?

A. Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign
B. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign
C. Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
D. Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

Answer: B

NEW QUESTION # 107
A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.
What strategy would allow the team to do this?

A. Add a form completion action to apply a tag with the name of the piece of content.
B. Track downloads in the form reports and build different lists for all submissions.
C. Add a form completion action to add prospects to the right Salesforce campaign.
D. Build dynamic lists respectively based off of those form submissions.

Answer: A

NEW QUESTION # 108
......

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