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| Section | Weight | Objectives |
|---|---|---|
| Integration & Data Model | 15% | - Integrate with Salesforce CDP (Customer Data Platform) - Understand the Loyalty Management Data Model - Use APIs for Loyalty Management |
| Loyalty Program Design & Setup | 25% | - Define and configure Loyalty Tiers - Configure program types (B2B, B2C, B2B2C) - Understand the business requirements and configure the Loyalty Program |
| Member Management | 15% | - Manage Member Statuses and Data Privacy - Understand the Member Enrollment Process - Configure Member Types and Member Accounts |
| Currencies & Points | 20% | - Configure Qualifying and Non-Qualifying currencies - Manage expiration policies for points - Define Rules for earning and redeeming points |
| Promotions & Rewards | 25% | - Define rewards and benefit catalogs - Understand Voucher Management - Configure Loyalty Promotions |
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NEW QUESTION # 95
The Loyalty Program Manager at Northern Trail Outfitters (NTO) has defined a new Promotion in Salesforce Loyalty Management. NTO would like to communicate this new Promotion with its eligible members.
Which two integrated Salesforce applications can facilitate this com
Answer: A,B
Explanation:
To communicate a new Promotion to eligible Loyalty Program members, Northern Trail Outfitters can utilize integrated Salesforce applications such as:
Option C: Salesforce Customer Data Platform (CDP), which allows for the aggregation and management of customer data, enabling targeted communication based on member attributes and behaviors.
Option D: Salesforce Marketing Cloud, which offers robust email marketing and customer engagement tools. By integrating Loyalty Management data with Marketing Cloud, NTO can create personalized and targeted email campaigns to inform members about new promotions.
NEW QUESTION # 96
An airline's Loyalty program offers several ways to accrue points, including:
* Enrollment Bonus
* Member Referral
* Flight Purchase
* Additional information on the member profile.
The Salesforce Administrator must classify the different accrual transaction journals.
What should the administrator configure to meet these requirements?
Answer: B
Explanation:
To classify the different accrual transaction journals based on the various ways members can accrue points, the Salesforce Administrator should create a Journal Type for each case (e.g., Enrollment Bonus, Member Referral, Flight Purchase, Additional Profile Information). Journal Types in Salesforce Loyalty Management are used to categorize transaction journals according to the nature of the transaction, allowing for organized tracking and reporting of different types of point accrual activities. This configuration facilitates clear differentiation and management of the diverse ways in which members can earn points within the Loyalty Program
NEW QUESTION # 97
A Loyalty Program Manager has proposed a new promotion with the following redemption requirements on their non-qualifying points for the two respective tiers.
* for Gold-tier members, a single non-qualifying point is equal to $2 if the total purchase value is $200 or more.
* for Gold-tier members, a single non-qualifying point is equal to $1 if the total purchase value is less than $200.
* for Gold-tier members, a single non-qualifying point is equal to $1, irrespective of the total value of the purchase.
Considering the above requirements, which three redemption rule options should be selected for the proposed promotion?
Answer: B,D,E
NEW QUESTION # 98
What is the most efficient way to automatically reset qualifying points for high volume Loyalty Programs?
Answer: A
Explanation:
The most efficient way to automatically reset qualifying points for high-volume Loyalty Programs is to use the out-of-the-box 'Reset Qualifying Points' data processing engine and trigger its execution using, for instance, a Schedule-Triggered Flow. This method leverages Salesforce's built-in capabilities to manage the reset process without the need for custom code. The data processing engine is designed to handle large volumes of data efficiently, ensuring that the points reset process is completed accurately and timely across all relevant member accounts.
NEW QUESTION # 99
When setting up a Loyalty Program what is one of the ways a company can measure member engagement with the Loyalty Program?
Answer: D
Explanation:
One of the ways a company can measure member engagement with the Loyalty Program is through Analytics Studio. Analytics Studio is a powerful tool within Salesforce that allows organizations to create customdashboards and reports based on their data. By leveraging Analytics Studio, a company can analyze various aspects of the Loyalty Program, such as member activity, redemption rates, point accumulation, and more. This insight can help identify trends, areasfor improvement, and opportunities to enhance member engagement and loyalty.
NEW QUESTION # 100
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