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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

SectionWeightObjectives
Reporting and Analytics14%- Provide actionable insights and recommendations
- Build custom reports and dashboards
- Track engagement and conversion metrics
- Configure and interpret standard reports
- Analyze campaign performance
Automation and Data Management14%- Build and manage automation workflows
- Implement SQL activities for data processing
- Manage contact data and data hygiene
- Configure imports and exports
- Utilize automation studio effectively
Email Marketing18%- Implement A/B testing andsend time optimization
- Create and optimize email content
- Ensure deliverability and inbox placement
- Apply template and content block strategies
- Configure AMPscript for dynamic content
Customer Journey Design18%- Implement triggered and real-time journeys
- Apply personalization and dynamic content
- Map customer journeys across channels
- Utilize Journey Builder features and best practices
- Build decision trees and branching logic
Marketing Cloud Configuration18%- Configure lists and populations
- Set up users, roles, and permissions
- Implement data management and data extensions
- Configure account settings and business units
- Manage sender profiles and deliverability settings
Discovery and Design18%- Gather requirements and understand business objectives
- Document current state and desired future state
- Define success metrics and KPIs
- Identify integration points and data flows
- Analyze customer data and segmentation needs

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q118-Q123):

NEW QUESTION # 118
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?

Answer: B,D


NEW QUESTION # 119
During discovery a consultant confirmed:
* A master audience file containing contact information and data points will be used for segmentation and imported nightly.
* The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?

Answer: B


NEW QUESTION # 120
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?

Answer: D


NEW QUESTION # 121
Northern Trail Outfitter wants to integrate Marketing Cloud with it existing point-of-sale system in order to email purchase receipts to it customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?

Answer: A

Explanation:
Explanation
To integrate Marketing Cloud with their existing point-of-sale system in order to email purchase receipts to their customers, Northern Trail Outfitters should use MuleSoft Anypoint Platform. MuleSoft Anypoint Platform is a tool that allows marketers to connect and integrate different systems and applications using APIs and connectors. MuleSoft Anypoint Platform can help transform and map data between different formats and protocols, such as JSON and SOAP. References: https://www.mulesoft.com/platform/anypoint-platform


NEW QUESTION # 122
A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?

Answer: A


NEW QUESTION # 123
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