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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Lead Management	14%	- Configure lead routing and handoff processes - Implement scoring and grading models - Design lead generation strategies
Evaluation	17%	- Analyze business requirements and recommend solutions - Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity
Automating Business Processes	17%	- Select appropriate automation tools - Build lead nurturing and campaign workflows - Design engagement programs and sequences
Account Configuration	16%	- Data migration and integrity maintenance - Usage governance and permission strategies - Technical setup and architecture planning
Personalizing the Prospect Experience	8%	- Design personalized interactions - Recommend engagement enhancements - Implement consent and preference management
Reporting, Metrics, and Analytics	12%	- Configure and customize reports and dashboards - Define relevant KPIs and metrics - Interpret results and recommend improvements
Email Marketing	10%	- Optimize email content and performance - Apply email marketing standards and best practices - Ensure deliverability and compliance

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Salesforce Certified Marketing Cloud Account Engagement Consultant 認定 MCAE-Con-201 試験問題 (Q121-Q126):

質問 # 121
LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?

A. Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form
B. Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"
C. Enable Kiosk mode on the Marketing Cloud Account Engagement form
D. Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails

正解：B

質問 # 122
LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?

A. Salesforce User Sync and Campaign Influence
B. Connected Campaigns and Engagement Studio
C. Campaign Influence and Marketing Data Sharing
D. Connected Campaigns and Campaign Influence

正解：D

質問 # 123
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?

A. By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.
B. By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.
C. By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.
D. By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.

正解：C

質問 # 124
LenoxSoft's marketing team wants to make it easier for prospects to manage to opt in and out of marketing emails.
What can they consider doing to accomplish this goal?

A. Remove the global opt out link from marketing emails.
B. Enable prospect resubscribe in Marketing Cloud Account Engagement Settings.
C. Minimize public lists used in marketing emails.
D. Create a custom email preference center page.

正解：D

質問 # 125
Which actions can be achieved with completion actions? [Choose three answers]

A. Assign to queue
B. Set profile
C. Notify account owner
D. Increment prospect field value

正解：A、B、D

質問 # 126
......

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