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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Topic 2: Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin - Illustrate how to create, edit, and map fields |
| Topic 3: Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Topic 4: Email Marketing | 20% | - Identify the capabilities and use cases for email given a scenario - Distinguish between the metrics collected in Account Engagement email reporting - Distinguish between an Email and an Email Template |
| Topic 5: Lead Management | 24% | - Define the capabilities of page actions - Explain the components and use cases of an automation rule - Identify the capabilities and use cases of custom redirects - Define the capabilities of a completion action - Explain what a Grade measures and how grading is managed - Define the capabilities of a segmentation rule - Explain what a Score measures and how scoring is managed - Distinguish between the capabilities of, use cases for, and how to create different types of lists |
| Topic 6: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
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NEW QUESTION # 301
Form or Form Handler? I want to integrate with a third-party system.
Answer: A
Explanation:
Form handlers are the best option if you want to integrate with a third-party system, such as a payment gateway, a survey tool, or a webinar platform. Form handlers allow you to post data to more than one location, so you can send the prospect information to Marketing Cloud Account Engagement and to the external system at the same time1. You can also use form handlers to connect Marketing Cloud Account Engagement to your existing forms on your website or other platforms
NEW QUESTION # 302
Which adheres most closely to email sending best practices?
Answer: B
Explanation:
According to the Salesforce documentation, the option that adheres most closely to email sending best practices is: B) Establish a consistent, predictable cadence for your email communications. Email sending best practices are guidelines that help users to create and send effective and engaging emails to their prospects and customers. Email sending best practices can cover different aspects of email marketing, such as content, design, deliverability, and performance. One of the email sending best practices is to establish a consistent, predictable cadence for your email communications, meaning that you should send your emails at regular intervals and frequencies, and that you should align your email sends with your audience's expectations and preferences. By establishing a consistent, predictable cadence for your email communications, you can build trust and loyalty with your subscribers, increase your open and click rates, and avoid spam complaints or unsubscribes. When possible, sending emails on Monday mornings in order to stay top of mind throughout the week, sending plain text only emails in order to increase engagement rates, or making sure that all emails have a high image-to-text ratio are not the options that adhere most closely to email sending best practices, as they are either ineffective, outdated, or detrimental options for email marketing. Reference: Salesforce documentation
NEW QUESTION # 303
What can the GoToWebinar connector do?
Answer: C,D,E
Explanation:
The GoToWebinar connector is a feature that allows you to integrate Marketing Cloud Account Engagement with GoToWebinar, a web conferencing platform. With this connector, you can:
Register prospects for GoToWebinar events from Marketing Cloud Account Engagement forms, landing pages, or completion actions.
Automatically pull in prospects who exist in GoToWebinar but not Marketing Cloud Account Engagement and create new prospect records for them.
Display registrations and attendance as activities on the prospect's record and use them as criteria for segmentation, automation, and reporting. Reference: [GoToWebinar Connector], [Set Up the GoToWebinar Connector]
NEW QUESTION # 304
If Salesforce has a custom field of the same name on Leads & Contacts where does Marketing Cloud Account Engagement pull the field name from?
Answer: A
Explanation:
According to the Salesforce documentation, if Salesforce has a custom field of the same name on Leads and Contacts, Marketing Cloud Account Engagement pulls the field name from the Lead field. A custom field is a field that is created by the user to store additional information that is not available in the standard fields. A custom field can be created and managed by the administrator in the Admin tab in Marketing Cloud Account Engagement or Salesforce, and it can be synced between the two platforms. A custom field can have the same name on different objects, such as Leads and Contacts, but it can have different values or settings. If Salesforce has a custom field of the same name on Leads and Contacts, Marketing Cloud Account Engagement pulls the field name from the Lead field, as it is the primary source of the field name. Marketing Cloud Account Engagement does not pull the field name from the Contact field, as it is the secondary source of the field name. However, Marketing Cloud Account Engagement can pull the field value from either the Lead or the Contact field, depending on which object the prospect is associated with in Salesforce. For example, if Salesforce has a custom field called "Industry" on both Leads and Contacts, Marketing Cloud Account Engagement will pull the field name "Industry" from the Lead field, but it will pull the field value from either the Lead or the Contact field, depending on the prospect's record type in Salesforce. Reference: Salesforce documentation
NEW QUESTION # 305
What is an automation rule?
Answer: B
Explanation:
An automation rule is a rule that automatically applies an action to a prospect based on whether they match set criteria. An automation rule consists of two parts: the criteria and the action. The criteria are the conditions that the prospect must meet to trigger the rule, such as having a certain score, grade, or field value. The action is the outcome that the rule will apply to the prospect, such as changing their field value, adding them to a list, or sending them an email. An automation rule can run once or multiple times per prospect, depending on the settings
NEW QUESTION # 306
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