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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 2	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 3	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 4	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 5	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 6	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 7	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q242-Q247):

NEW QUESTION # 242
LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers

A. Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.
B. Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.
C. Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.
D. Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.

Answer: A,D

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_automation_page_actions.htm&type=5

NEW QUESTION # 243
A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.
What should be created to notify the assigned user?

A. Segmentation rule based on the form submission
B. Completion action on the form submission
C. Automation rule based on the form submission
D. Dynamic list based on the form submission

Answer: B

Explanation:
https://www.Marketing Cloud Account Engagement.com/blog/completion-actions/

NEW QUESTION # 244
If someone opt-out's do we need to delete this Prospect record?

A. False. It is restricted by law not to email them, but we still can track the activity
B. Yes, it is restricted by law

Answer: A

NEW QUESTION # 245
LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?

A. Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
B. Export existing custom field mappings to import desired fields into Account A.
C. Manually rebuild any automations built in Account B in Account A.
D. Include prospect activity history from Account B in their prospect import if they want to retain it.

Answer: C

Explanation:
Explanation
https://help.salesforce.com/articleView?id=000318300&type=1&mode=1

NEW QUESTION # 246
Which are true about Marketing Cloud Account Engagement Recycle Bin

A. Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin
B. If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign
C. Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin
D. Tags are deleted permanently and don't appear in the recycle bin
E. A deleted prospect is restored when the Salesforce record it's syncing with is undeleted
F. Items in the recycle bin don't count toward usage limits
G. Admins can permanently delete prospects in the recycle bin. Marketing Cloud Account Engagement no longer tracks prospects when they're permanently deleted

Answer: A,B,D,F,G

NEW QUESTION # 247
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