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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 2	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 3	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 4	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q195-Q200):

NEW QUESTION # 195
LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users.
In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?

A. Automation rule and user group
B. Automation rule and user queue
C. Form completion action and user group
D. Form completion action and user queue

Answer: A

NEW QUESTION # 196
A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.
What could be the issue?

A. The %%content%% variable tag in the layout template code was missing.
B. The form HTML embed code in the layout template code was not used.
C. The same layout template on both the form and the landing page was not used.
D. The landing page on a browser with the cookies cleared was not tested.

Answer: A

NEW QUESTION # 197
With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?

A. Spam complaints.
B. Email Complain Rate
C. Click Through rate
D. HTML Open Rate

Answer: C

NEW QUESTION # 198
LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

A. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
B. To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.
C. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
D. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

Answer: C

NEW QUESTION # 199
"LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
What is the best way to allow sales to accomplish this?

A. Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.
B. Add contacts to the program's Campaign as campaign members.
C. Use the Add to List completion action on forms.
D. Use the Add to Nurture action on page layouts.

Answer: B

NEW QUESTION # 200
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