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Salesforce MC-202 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Insights and Analytics14%- Create and configure reports
- Leverage analytics and Einstein features
- Analyze campaign performance
Topic 2: Marketing Automation26%- Build solutions in Journey Builder
- Build solutions in Automation Studio
- Recommend automation solutions
Topic 3: Email Marketing Best Practices10%- Subscriber acquisition and retention
- Design effective emails and programs
- Evaluate deliverability factors
Topic 4: Subscriber and Data Management26%- Design and configure Data Extensions
- Troubleshoot send and data issues
- Import and manage subscriber data
- Configure segmentation tools
Topic 5: Content Creation and Delivery24%- Configure send settings
- Create and customize email content
- Manage and organize campaign content
- Select appropriate tools for sending

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q36-Q41):

NEW QUESTION # 36
A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?

Answer: B

Explanation:
To run a journey multiple times a day based on newly compiled data, the marketer should set up an automation to populate the Entry Source Data Extension. This ensures that the latest data is always available to trigger the journey. The automation can be scheduled to run at the desired frequency, ensuring the journey starts with the updated data. Salesforce Marketing Cloud documentation on Automation Studio and Journey Builder entry sources provides detailed instructions on setting up and managing such workflows.


NEW QUESTION # 37
When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?

Answer: B

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Auto-Suppression Lists


NEW QUESTION # 38
The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their senderreputation?

Answer: C

Explanation:
To maintain a healthy sender reputation, it is essential to remove bouncedaddresses before the next send. High bounce rates can negatively impact deliverability and sender reputation. Cleaning up the email list by removing invalid or non-responsive email addresses ensures better deliverability and engagement rates.
Reference:Salesforce Marketing Cloud Documentation on Email Deliverability Best Practices


NEW QUESTION # 39
Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?

Answer: A

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Reply Mail Management


NEW QUESTION # 40
The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension?

Answer: A

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Random Data Extensions


NEW QUESTION # 41
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