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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Lead Management	24%	- Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management
Email Marketing	20%	- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates - Explain how to create and send emails - Explain how to use dynamic content in emails - Explain how to analyze email performance metrics
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and publish landing pages - Describe how to use form handlers - Describe how to use dynamic content - Explain how to create and configure Account Engagement forms
Engagement Studio	17%	- Describe how to use triggers, rules, and actions - Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs
Administration	11%	- Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings
Visitors and Prospects	8%	- Explain how visitors are converted into prospects - Describe how prospects are tracked and identified - Explain the differences between visitors and prospects

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2026 Testing MCAE-Con-201 Center | Latest MCAE-Con-201: Salesforce Certified Marketing Cloud Account Engagement Consultant 100% Pass

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q141-Q146):

NEW QUESTION # 141
A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely inside of Marketing Cloud Account Engagement.
How should this workflow be automated?

A. Create a report in Salesforce based on lead status of "Nurture" > Export and import into Marketing Cloud Account Engagement > Create a list from import > Add as recipient list on engagement program
B. Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales also add these
"Nurture" leads to that list in Salesforce > Create an automation rule to send email based on list membership
C. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create an automation rule to detect the "Nurture" value > Automation rule sends an autoresponder email
D. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create a dynamic list to detect the "Nurture" value > Add as recipient list on engagement program to send emails

Answer: D

NEW QUESTION # 142
LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?

A. Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"
B. Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails
C. Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form
D. Enable Kiosk mode on the Marketing Cloud Account Engagement form

Answer: A

NEW QUESTION # 143
What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

A. Number
B. You can't do this
C. Phone
D. Text

Answer: D

NEW QUESTION # 144
How often does Marketing Cloud Account Engagement check for changes in Salesforce

A. 10 minutes
B. 5 minutes
C. 2 minutes
D. 1 hour

Answer: C

NEW QUESTION # 145
How many Social Posting Connectors is it possible to create

A. You can't use any Social Posting connector
B. One each type
C. Many but only one type
D. You can create as many Social Posting connectors as you want

Answer: D

NEW QUESTION # 146
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