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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Interaction Studio10%- Real-time personalization and interaction management
- Cross-channel experience optimization
Ad Studio10%- Paid media integration with Marketing Cloud
- Ad Studio capabilities and campaign alignment
Distributed Marketing2%- Centralized vs localized marketing management
- Distributed campaign features and sending options
Mobile Studio13%- MobilePush and WhatsApp integration
- Mobile messaging configuration and best practices
- MobileConnect and GroupConnect features
Journey Orchestration15%- Reporting and analytics for journeys
- Integration with Datorama and Google Analytics
- Journey design and best practices
Cross-Channel Strategy and Measurement15%- Channel selection and campaign planning
- Multi-touch attribution and KPIs
- Performance reporting and optimization
Social Studio12%- Identity unification and data management
- Social Studio functionality and configuration
- Social customer service and engagement strategies
Einstein for Marketing Cloud23%- Differentiate Einstein features and use cases
- Implement and configure Einstein capabilities
  • 1. Einstein Engagement Scoring and Frequency
    • 2. Einstein Recommendations and Predictive Intelligence

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      Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q23-Q28):

      NEW QUESTION # 23
      Which two statements are true when using Journey Data and Contact Data within Journey Builder?

      Answer: A,C


      NEW QUESTION # 24
      A customer sends a note that they are getting inconsistent results using Contact Data in Journey Builder Decision Splits, while referencing One to Many Relationship defined in Data Designer. The customer explains that the SubscriberMaster Table is already linked to the MyOrders Table using Data Designer. Which three clarifying questions would help a consultant understand more?

      Answer: C,D,E


      NEW QUESTION # 25
      What data is there in mobile connect demographics, select3

      Answer: A,B,D


      NEW QUESTION # 26
      How often are the Einstein Engagement Scoring scores updated for Email?

      Answer: B


      NEW QUESTION # 27
      Which three statements are true for MC Behavioral Triggers?

      Answer: A,B,D


      NEW QUESTION # 28
      ......

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