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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Advertising and Social Integration	15%	- Implement audience synchronization - Configure Advertising Studio integrations - Leverage Social Studio capabilities
Topic 2: Email Marketing Advanced Concepts	25%	- Design A/B and multivariate test strategies - Optimize email deliverability - Implement advanced segmentation strategies - Configure dynamic content and personalization
Topic 3: Analytics and Reporting	15%	- Interpret attribution models - Build custom reports and dashboards - Analyze cross channel performance metrics
Topic 4: Cross Channel Strategy and Planning	15%	- Identify target audiences across channels - Define cross channel campaign strategy aligned with business objectives - Design customer journey touchpoints
Topic 5: Automation and Journey Builder	10%	- Configure wait and engagement activities - Implement decision split logic - Design complex multi-step journeys
Topic 6: Mobile Messaging (SMS and Push)	20%	- Configure SMS and push notification campaigns - Apply compliance and regulatory requirements - Implement mobile opt-in management - Design mobile customer journeys

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q53-Q58):

NEW QUESTION # 53
Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?

A. So that even devices with Bluetooth turned off can receive messages triggered by the beacons
B. So that even devices with Push Notifications turned off can receive messages triggered by the beacons
C. They should always be set to High Transmit Power setting
D. It prevents both the produce message and the deli message from being triggered in both places

Answer: D

NEW QUESTION # 54
How are profiles merged In IS:

A. Deterministic matching on matched identities
B. Probabilistic matching
C. Once a day

Answer: A

NEW QUESTION # 55
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly

A. monthly
B. hourly
C. Biweekly
D. daily

Answer: D

Explanation:
* Model Refresh Frequency:
* Einstein Engagement Frequency's predictive model needs to be updated regularly to reflect the most recent engagement patterns.
* Daily Refresh:
* The EEF model is refresheddaily. This ensures that the send frequency recommendations are based on relatively up-to-date data.
* Why Not Other Options:
* A. Hourly:Hourly refresh would be computationally intensive and unnecessary, as engagement patterns don't change that rapidly.
* C. Monthly:Monthly refresh would be too infrequent, as the model's accuracy would degrade significantly over a month.
* D. Biweekly:Biweekly is also too infrequent to keep the model aligned with recent engagement trends.
In Summary:
The Einstein Engagement Frequency model is refreshedB. Dailyto maintain accuracy.

NEW QUESTION # 56
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)

A. mobile is in another call
B. SMS sent to landline number
C. out of cellular network coverage
D. Low battery
E. switched off

Answer: B,C,E

NEW QUESTION # 57
How dots social studio unify anonymous and known identities?

Answer:

Explanation:
Deterministic matching

NEW QUESTION # 58
......

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