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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Ad Studio10%- Paid media integration with Marketing Cloud
- Ad Studio capabilities and campaign alignment
Topic 2: Interaction Studio10%- Real-time personalization and interaction management
- Cross-channel experience optimization
Topic 3: Journey Orchestration15%- Reporting and analytics for journeys
- Journey design and best practices
- Integration with Datorama and Google Analytics
Topic 4: Einstein for Marketing Cloud23%- Implement and configure Einstein capabilities
  • 1. Einstein Engagement Scoring and Frequency
    • 2. Einstein Recommendations and Predictive Intelligence
      - Differentiate Einstein features and use cases
      Topic 5: Cross-Channel Strategy and Measurement15%- Performance reporting and optimization
      - Multi-touch attribution and KPIs
      - Channel selection and campaign planning
      Topic 6: Social Studio12%- Identity unification and data management
      - Social customer service and engagement strategies
      - Social Studio functionality and configuration
      Topic 7: Mobile Studio13%- MobileConnect and GroupConnect features
      - Mobile messaging configuration and best practices
      - MobilePush and WhatsApp integration
      Topic 8: Distributed Marketing2%- Distributed campaign features and sending options
      - Centralized vs localized marketing management

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      Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q29-Q34):

      NEW QUESTION # 29
      Select features Einstein content selection, Select 2

      Answer: A,B

      Explanation:
      Einstein Content Selection Key Features:
      * A. Uses open time email content:This is a core aspect of Einstein Content Selection. It selects and inserts content into emailsat the time the subscriber opens the email, rather than at the time of send.
      This allows for highly personalized and up-to-date content.
      * B. Content selection based on business rules:You can define business rules within Einstein Content Selection to control how content is selected. This includes things like:
      * Fallback Rules:Specifying default content to use if no personalized content is available.
      * Exclusion/Fatigue Rules:Preventing certain content from being shown too frequently or to specific segments.
      * Attribute Matching Rules:Matching content assets to subscriber profiles based on attributes (e.
      g., showing women's clothing to subscribers identified as female).
      Why A and B Are Correct:
      * Open-Time Personalization:Einstein Content Selection is designed for dynamic, open-time content personalization.
      * Business Rules Control:Business rules are essential for ensuring that Einstein Content Selection aligns with your marketing strategy and goals.


      NEW QUESTION # 30
      How frequently does Einstein Engagement Scoring updates to email?

      Answer: B


      NEW QUESTION # 31
      Which user role can beused to set up single sign-on in Social Studio?

      Answer: A


      NEW QUESTION # 32
      What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
      Choose3 answers

      Answer: A,C,D


      NEW QUESTION # 33
      What is the most frequent option to refresh an Advertising Audience?

      Answer: A


      NEW QUESTION # 34
      ......

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