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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Account Configuration	12%	- Mobile Studio configuration and troubleshooting - Sender Authentication Package implementation - Reply Mail Management setup and resolution - Account hierarchy design and management
Topic 2: Integration	20%	- Marketing Cloud Connect configuration and troubleshooting - Data model design for personalized messaging - Extension product selection and implementation
Topic 3: Discovery and Architecture	16%	- Requirements gathering and analysis - Solution recommendation and long-term maintainability - Data and segmentation strategy design
Topic 4: Data Modeling and Management	21%	- Reporting, data views, and tracking extracts - Data object selection and relationship definition - Contact identity and data governance
Topic 5: Automation	20%	- Automation type and activity selection - Automation Studio workflow implementation - Journey Builder flow design
Topic 6: Messaging	11%	- Personalized content design and delivery - Deliverability and compliance management - Cross-channel messaging strategy

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q90-Q95):

NEW QUESTION # 90
A customer wants to create a mobile app that requires users to log in or register before accessing their data. Their source of truth is Sales Cloud, which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours. What consideration should a consultant provide to the customer?

A. Newly registered users will create additional Contacts in Marketing Cloud
B. Existing users will create additional Contacts in Marketing Cloud
C. User device data is unavailable in Contact Builder for up to 48 hours
D. All mobile app users will create additional Contacts in Marketing Cloud

Answer: A

Explanation:
When a new user registers through the mobile app, and the ContactKey isn't immediately set, the MobilePush SDK assigns a temporary identifier (a GUID) to the device. This results in the creation of a new Contact in Marketing Cloud. Once the user's information is synced from Sales Cloud and the ContactKey is established, the device can be correctly associated. However, until this association occurs, the system treats the device as belonging to a separate, anonymous contact.

NEW QUESTION # 91
LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

A. Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
B. Select the "Accounts" filter that allows filtering by accounts created within the last month.
C. Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
D. Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.

Answer: C

NEW QUESTION # 92
Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions. Which solution should they use?

A. CloudPages opt-in to Event Journey
B. Existing Email Event Notification Subscription
C. Smart Capture and Triggered email messaging
D. Keyword opt-in and SMS Messaging

Answer: D

Explanation:
A (Keyword opt-in and SMS Messaging) is ideal because attendees can text a keyword to opt-in, and SMS provides instant, mobile-friendly, time-sensitive alerts like safety notifications or room changes.

NEW QUESTION # 93
Select three available Marketing Cloud Account Engagement Editions

A. Marketing Cloud Account Engagement Advanced
B. Marketing Cloud Account Engagement Plus
C. Marketing Cloud Account Engagement Ultimate
D. Marketing Cloud Account Engagement Standard
E. Marketing Cloud Account Engagement Growth
F. Marketing Cloud Account Engagement Professional

Answer: A,B,E

NEW QUESTION # 94
Can Marketing both Import and Export Prospects?

A. False
B. True

Answer: B

NEW QUESTION # 95
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