MCAE-Con-201 Test Pdf, MCAE-Con-201 Preparation

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| Section | Weight | Objectives |
|---|
| Topic 1: Engagement Studio | 17% | - Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance
|
| Topic 2: Visitors and Prospects | 8% | - Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified
|
| Topic 3: Administration | 11% | - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings
|
| Topic 4: Email Marketing | 20% | - Explain how to use dynamic content in emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails - Describe how to manage email templates - Explain how to analyze email performance metrics
|
| Topic 5: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Explain how to create and publish landing pages - Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Describe how to use form handlers
|
| Topic 6: Lead Management | 24% | - Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin
|
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q108-Q113):
NEW QUESTION # 108
It is possible to assign certain Prospect to selected Scoring Category
Answer: A
NEW QUESTION # 109
Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include
- A. Tell recipients how to opt out of receiving future email from you
- B. Monitor what others are doing on your behalf
- C. Identify the message as an ad
- D. Don't use false or misleading header information
- E. Tell recipients where you're located
- F. Honor opt-out requests promptly
- G. Don't use deceptive subject lines
Answer: A,B,C,D,E,F,G
NEW QUESTION # 110
LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?
- A. Connected Campaigns and Engagement Studio
- B. Campaign Influence and Marketing Data Sharing
- C. Salesforce User Sync and Campaign Influence
- D. Connected Campaigns and Campaign Influence
Answer: D
NEW QUESTION # 111
"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
Choose 2 answers
- A. Prospect unsubscribed from an email
- B. Prospect replied to an email
- C. Prospect viewed a landing page
- D. Prospect was deleted by a user
Answer: A,C
NEW QUESTION # 112
The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.
All new leads from the event should be evenly distributed to their Chicago Sales User Group.
What would be the optimal sequence to meet these requirements?
- A. . A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event"
- B. Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: - Any- :: was completed successfully" AND "Prospect Event :: is :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
- C. Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user" based on the criteria "Prospect form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
Answer: A
NEW QUESTION # 113
......
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