MCAE-Con-201 Test Pdf, MCAE-Con-201 Preparation

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Engagement Studio17%- Explain how to design and build Engagement Studio programs
- Describe how to use triggers, rules, and actions
- Explain how to test and activate Engagement Studio programs
- Describe how to analyze Engagement Studio performance
Topic 2: Visitors and Prospects8%- Explain how visitors are converted into prospects
- Explain the differences between visitors and prospects
- Describe how prospects are tracked and identified
Topic 3: Administration11%- Describe how to manage users, roles, and permissions
- Describe how to configure and manage email sending domains
- Explain how to set up and manage connectors (e.g., Salesforce CRM)
- Explain how to configure Account Engagement settings
Topic 4: Email Marketing20%- Explain how to use dynamic content in emails
- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)
- Explain how to create and send emails
- Describe how to manage email templates
- Explain how to analyze email performance metrics
Topic 5: Account Engagement Forms, Form Handlers and Landing Pages20%- Explain how to create and publish landing pages
- Explain how to create and configure Account Engagement forms
- Describe how to use dynamic content
- Describe how to use form handlers
Topic 6: Lead Management24%- Explain how to configure and manage scoring and grading
- Explain how to use automation rules for lead management
- Describe how to set up and manage assignment rules
- Describe how to manage prospects in the recycle bin

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q108-Q113):

NEW QUESTION # 108
It is possible to assign certain Prospect to selected Scoring Category

Answer: A


NEW QUESTION # 109
Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

Answer: A,B,C,D,E,F,G


NEW QUESTION # 110
LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?

Answer: D


NEW QUESTION # 111
"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
Choose 2 answers

Answer: A,C


NEW QUESTION # 112
The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.
All new leads from the event should be evenly distributed to their Chicago Sales User Group.
What would be the optimal sequence to meet these requirements?

Answer: A


NEW QUESTION # 113
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