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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages - Describe how to use dynamic content - Describe how to use form handlers
Visitors and Prospects	8%	- Explain how visitors are converted into prospects - Describe how prospects are tracked and identified - Explain the differences between visitors and prospects
Administration	11%	- Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM)
Lead Management	24%	- Explain how to use automation rules for lead management - Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules
Engagement Studio	17%	- Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs
Email Marketing	20%	- Describe how to manage email templates - Explain how to analyze email performance metrics - Explain how to use dynamic content in emails - Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q180-Q185):

NEW QUESTION # 180
"LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.
What behavior should be expected in Marketing Cloud Account Engagement when a lead or contact no longer matches a market data sharing rule?

A. The prospect is unassigned from its user
B. The prospect is sent to the recycle bin
C. The prospect is marked as do not email
D. The prospect is marked as opted out

Answer: B

NEW QUESTION # 181
Which actions can be achieved with completion actions? [Choose three answers]

A. Increment prospect field value
B. Set profile
C. Notify account owner
D. Assign to queue

Answer: A,B,D

NEW QUESTION # 182
LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?
Choose 2 answers

A. Have each team member log in and reference the dashboard in the Analytics Studio app.
B. Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.
C. Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
D. Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.

Answer: B,D

NEW QUESTION # 183
Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?

A. Create a Page Action set to Tag prospects as having viewed it and add them to a list.
B. Create a special campaign to track pricing page views.
C. Create a Dynamic List based on page view to segment automatically
D. Create a form with a Completion Action to send a pricing sheet.

Answer: A

NEW QUESTION # 184
Select Assets that allow to Adjust prospects score

A. Engagement Programs
B. Tables
C. PI Completion Actions
D. Segmentation Rules
E. Automation Rules

Answer: A,C,E

NEW QUESTION # 185
......

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