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| Section | Weight | Objectives |
|---|
| Topic 1: Next-Best-Action concepts | 12% | - One-to-one customer engagement
- 1. Essentials of always-on outbound
- 2. Optimize the next-best-action strategy
- 3. Optimize the customer value in the contact center
- 4. Define the starting population
- 5. Customer engagement blueprint
|
| Topic 2: Decision strategies | 14% | - Strategy design
- 1. Test decision logic
- 2. Build decision strategies
- 3. Use predictive analytics
|
| Topic 3: Channels | 10% | - Multi-channel engagement
- 1. Web channel configuration
- 2. Outbound channel setup
- 3. Cross-channel engagement
|
| Topic 4: Engagement policies | 15% | - Customer engagement rules
- 1. Define customer engagement policies
- 2. Create an engagement strategy
- 3. Customer journeys
|
| Topic 5: AI and arbitration | 12% | - Decision optimization
- 1. Prioritize actions
- 2. Apply arbitration logic
- 3. Use AI in decisioning
|
| Topic 6: Actions and treatments | 12% | - Manage customer actions
- 1. Present a single offer on the web
- 2. Define and manage customer actions
- 3. Define an action for outbound
|
| Topic 7: Business agility in one-to-one customer engagement | 12% | - Agile customer engagement
- 1. Optimize customer experiences
- 2. Support business-driven changes
- 3. Adapt engagement strategies quickly
|
| Topic 8: Contact policy and volume constraints | 13% | - Contact governance
- 1. Configure contact policies
- 2. Control customer contact frequency
- 3. Apply volume constraints
|
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Pegasystems Certified Pega Decisioning Consultant 25 Sample Questions (Q98-Q103):
NEW QUESTION # 98
U+ Bank, a retail bank, has purchased Pega Customer Decision Hub. The bank currently uses an external tool to design email content and a third-party email service provider to send emails to its customers.
As a decisioning architect, how do you recommend the bank implements this requirement?
- A. Create an external email treatment and use Customer Decision Hub to design the email.
- B. Create an internal email treatment and import the email content HTML.
- C. Create an external email treatment and use an external tool to design the email.
- D. Create an internal email treatment and use Customer Decision Hub to design the email.
Answer: C
Explanation:
To implement this requirement, you need to create an external email treatment and use an external tool to design the email. An external email treatment is a type of treatment that allows you to use a third-party email service provider to send emails to your customers. You can configure the external email treatment with the name of the provider, the authentication details, and the template ID that corresponds to the email content that you design using an external tool. This way, you can leverage your existing tools and processes for sending emails, while still using Customer Decision Hub to select the best actions and treatments for your customers. Verified Reference: Pega Academy - Decisioning Consultant - Creating external treatments
NEW QUESTION # 99
A financial services company has implemented always-on outbound campaigns for three credit card offers:
Standard card. Rewards card, and Rewards Plus card. The marketing team observes that customers who are qualified for multiple actions receive different numbers of offers, depending on the configuration of the volume constraint mode. To optimize customer engagement, the system administrator must choose between constraint modes.
Which volume constraint mode ensures that customers receive all actions for which they qualify, provided the actions do not reach volume limits?
- A. Return any action that does not exceed constraint
- B. Sequential action delivery mode
- C. As a group for the context (output all actions)
- D. Individually for each action
Answer: A
NEW QUESTION # 100
A mortgage company defines a new suppression policy to limit promotional emails for home loan offers. The policy is complete, but it must be applied to all to home loan actions. The implementation team must associate this policy with the appropriate business structure.
Where should the team associate the contact policy to apply it to home loan promotions?
- A. The Engagement policy tab to apply the policy to home loan action group.
- B. The Constraints tab to edit customer contact limits for email channels.
- C. The Designer settings to modify global suppression rules for home loan action group.
- D. The Contact policy configuration to update outcome tracking preferences only.
Answer: A
NEW QUESTION # 101
A customer qualifies for Standard card (priority 60), Rewards card {priority 40), and Premium card {priority
30). Standard card volume is exhausted. Rewards card has remaining volume, and Premium card has remaining volume. The system uses "Return any action that does not exceed constraint" mode.
Which actions does the customer receive in this scenario?
- A. Premium card only as lowest priority available action
- B. No actions due to Standard card volume exhaustion
- C. Rewards card and Premium card as available actions
- D. Standard card only as highest priority action
Answer: C
NEW QUESTION # 102
Pega Customer Decision Hub enables organizations to make Next-Best decisions. To which type of a decision is Next-Best-Action applied?
- A. Determining how to optimize inventories
- B. Determining if a borrower gets a loan
- C. Optimizing supply chain management
- D. Predicting the time of a machine failure
Answer: B
Explanation:
Next-Best-Action is a type of decision that involves selecting and prioritizing the most appropriate proposition for each customer at any given moment. Next-Best-Action can be applied to decisions that require customer-centricity, personalization, and contextualization. Determining if a borrower gets a loan is an example of such a decision, as it depends on the customer's attributes, behaviors, preferences, and needs. The other options are examples of decisions that are not related to customer interactions, but rather to operational or analytical processes. Verified References: [Pega Decisioning Consultant | Pega Academy]
NEW QUESTION # 103
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