Marketing-Cloud-Consultant Schulungsmaterialien & Marketing-Cloud-Consultant Dumps Prüfung & Marketing-Cloud-Consultant Studienguide

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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Integration	20%	- Integration with Salesforce CRM and external systems - Marketing Cloud Connect configuration and troubleshooting - Extension products and integration solutions - Data model support for personalized messaging
Account Configuration	12%	- User roles, permissions and security settings - Account hierarchy and business unit setup - Sender authentication and deliverability management - Mobile Studio configuration and features
Data Modeling and Management	21%	- Contact configuration and identity management - Reporting, tracking and data views - Data extensions, attribute groups and relationships - Data import, export and transformation
Automation	20%	- Automation Studio activities and workflows - Journey Builder design and implementation - Scheduling and monitoring automations - Complex automation scenarios and best practices
Messaging	11%	- Message delivery and optimization - Email, SMS and push message design - Content personalization and dynamic content - Cross-channel messaging strategy
Discovery and Architecture	16%	- Long-term solution maintainability and scalability - Requirements gathering and analysis - Data and segmentation strategy design - Solution design and architecture planning

>> Marketing-Cloud-Consultant Zertifizierung <<

Marketing-Cloud-Consultant Ressourcen Prüfung - Marketing-Cloud-Consultant Prüfungsguide & Marketing-Cloud-Consultant Beste Fragen

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Salesforce Certified Marketing Cloud Consultant Marketing-Cloud-Consultant Prüfungsfragen mit Lösungen (Q119-Q124):

119. Frage
An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email? Choose 3 answers

A. How often will the layout of the content in a content area change?
B. How often will email content be image-only with text overlaying images?
C. What is the maximum file size of the images being used?
D. Will image URLs be available publicly?
E. What From Name will be used for these emails?

Antwort: A,C,D

120. Frage
An existing triggered send needs to be updated with new content. (Choose the BEST answer.)

Antwort: C

121. Frage
Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.
* A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.
* A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email?

A. Enhanced Dynamic Content Block
B. Lookup AMPscript function
C. LookupRows AMPscript function
D. Dynamic Content Block

Antwort: C

Begründung:
The LookupRows AMPscript function returns a rowset from a data extension that matches the specified criteria. It can be used to retrieve multiple rows of data from a data extension based on one or more column values. For example, NTO can use the LookupRows functionto retrieve all rows from the second data extension that have the same session ID as the subscriber in the sendable data extension, and then loop through the rowset to display the product data for each abandoned cart item in the email.References:https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-programmatic-content.meta/mc

122. Frage
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?

A. Building simple segmented campaigns without SQL queries
B. Designing decision logic via an intuitive user interface
C. Setting behavior-based goals
D. creating customer segments from multiple data extensions
E. Processing zipped and encrypted file containing subscriber data

Antwort: A,B,E

123. Frage
The customer has these requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from the Marketing Cloud.
* Output files must meet the specific requirements for the data warehouse.
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?

A. Extract activity of data view tables > Query activity to create the required file > Transfer activity
B. Report activity that generates Recent Send Summary report > Report delivered directly to FTP
C. Extract activity of Tracking Extracts that combines data into required file > Transfer activity
D. Query activity to pull data view information > Extract activity of data extension > Transfer activity

Antwort: D

124. Frage
......

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