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| Topic | Details |
|---|
| Topic 1 | - Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
|
| Topic 2 | - Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
|
| Topic 3 | - Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
|
| Topic 4 | - Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
|
| Topic 5 | - Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
|
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q130-Q135):
NEW QUESTION # 130
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?
- A. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
- B. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in
60 days. - C. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- D. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
Answer: A
NEW QUESTION # 131
A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?
- A. Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.
- B. Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
- C. Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
- D. Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.
Answer: D
NEW QUESTION # 132
With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?
- A. Email Complain Rate
- B. Spam complaints.
- C. Click Through rate
- D. HTML Open Rate
Answer: C
NEW QUESTION # 133
A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.
What could be the issue?
- A. The landing page on a browser with the cookies cleared was not tested.
- B. The %%content%% variable tag in the layout template code was missing.
- C. The form HTML embed code in the layout template code was not used.
- D. The same layout template on both the form and the landing page was not used.
Answer: B
NEW QUESTION # 134
What is true about the Salesforce connector [Choose two answers]
- A. Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
- B. When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
- C. You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
- D. Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
Answer: A,C
NEW QUESTION # 135
......
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