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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Analytics and Reporting	15%	- Advanced analytics 1. Data extracts and tracking 2. ROI measurement and attribution - Standard reports and dashboards 1. Email performance and engagement metrics 2. Journey and automation performance
Topic 2: Journey Builder and Automation	20%	- Journey Builder fundamentals 1. Goal and exit criteria 2. Entry sources, activities, and flows - Automation Studio 1. Data management and file transfers 2. Automation activities and scheduling
Topic 3: Discovery and Requirements	15%	- Gather business requirements 1. Define business goals and KPIs 2. Identify technical requirements and constraints - Solution design 1. Map requirements to platform capabilities 2. Create a scalable solution architecture
Topic 4: Data Management and Segmentation	20%	- Data modeling 1. Contact model and data relationships 2. Data extensions vs. lists - Segmentation 1. Filters, queries, and SQL 2. Audience targeting and exclusion
Topic 5: Concepts of Marketing Cloud Engagement	15%	- Technical architecture 1. Integration patterns with Sales/Service Cloud 2. Data model and relationships - Key terminology and concepts 1. Core concepts: journeys, messages, content, audiences 2. Marketing Cloud Engagement vs. other Marketing Cloud products
Topic 6: Content and Messaging	15%	- Email design and deliverability 1. Content types and templates 2. Deliverability best practices - Multi-channel messaging 1. SMS, push notifications, and other channels 2. Personalization and dynamic content

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q62-Q67):

NEW QUESTION # 62
LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?

A. Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of "Demo Request" landing page was viewed and tag isn't "Submitted".
B. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have
C. Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.
D. Dynamic list of all prospects who have viewed the landing page > Completion action on the form to

Answer: A

NEW QUESTION # 63
A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent. What solution should a consultant recommend to meet the criteria?

A. Run an Import Definition at 12 a.m. to create a suppression list.
B. Create a Journey Goal to exit subscribers from the Journey.
C. Create and enable a BLOCKOUT window in MobileConnect.
D. Run a SQL Query at 12:30 a.m. to create a suppression list.

Answer: C

Explanation:
The Blockout Window in MobileConnect prevents SMS messages from being sent during specified hours, automatically holding messages for delivery until after the blockout period or discarding them based on configuration. It directly addresses the need to prevent delivery during nighttime hours.

NEW QUESTION # 64
Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey. Which data setup should they use for decision splits?

A. Contact Data mapped through Salesforce Marketing Cloud Profile Attributes
B. Journey Data queried from main data extension
C. Contact Data using Synchronized Data Sources
D. Journey Data using CRM Report Import Activity to Salesforce Data Extension

Answer: C

Explanation:
Synchronized Data Sources (via Marketing Cloud Connect) bring Salesforce CRM data into Marketing Cloud in near real-time (every 15 minutes minimum sync).
Contact Data allows access to the latest information related to the contact during the Journey for Decision Splits and personalization.
This setup ensures journeys react dynamically to CRM updates without waiting for a separate file import.

NEW QUESTION # 65
Select Assets that allow to Adjust prospects score

A. Engagement Programs
B. Automation Rules
C. Segmentation Rules
D. Tables
E. PI Completion Actions

Answer: A,B,E

NEW QUESTION # 66
A consultant is designing a send logging strategy for regulatory reporting. The business needs to retain historical evidence of every email sent without affecting production send performance unnecessarily. Which recommendation is most appropriate?

A. Replace tracking extracts with Publication Lists.
B. Configure Send Logging with an appropriately designed Data Extension and retention strategy.
C. Copy tracking data manually after every campaign.
D. Enable send logging only when troubleshooting.

Answer: B

Explanation:
Send Logging provides detailed records of outbound email activity while supporting compliance and audit requirements. Designing the logging Data Extension appropriately and implementing retention policies balances reporting needs with storage management and operational efficiency.

NEW QUESTION # 67
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