Free PDF Salesforce - Advanced-Cross-Channel - Professional Salesforce Advanced Cross Channel Accredited Professional Exam Format

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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Distributed Marketing
Topic 2: Leveraging Customer Data and Analytics for Personalization		- Predictive modeling - Data management - Segmentation
Topic 3: Cross-Channel Marketing Strategies and Tactics		- Channel selection - Campaign planning - Multi-touch attribution
Topic 4: Triggers
Topic 5: Social Studio
Topic 6: Interaction Studio
Topic 7: Integrating and Optimizing Marketing Campaigns Across Channels		- Data synchronization - API integrations - Campaign automation
Topic 8: Measuring and Reporting on Cross-Channel Marketing Performance		- KPI selection - Data visualization - Dashboarding
Topic 9: Einstein for Marketing Cloud	22.5%
Topic 10: Ad Studio
Topic 11: Aligning Cross-Channel Marketing with Business Objectives		- Stakeholder management - Change management - Goal setting
Topic 12: Mobile (SMS/Push)
Topic 13: Journey Orchestration

>> Advanced-Cross-Channel Exam Format <<

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q103-Q108):

NEW QUESTION # 103
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)

A. No limit
B. 0
C. 1
D. 2

Answer: A

NEW QUESTION # 104
What is true about contact data and journey data.

A. Contact data is static and journey data is updated data
B. Journey data is static and contact data is updated data.

Answer: B

NEW QUESTION # 105
Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?

A. They should always be set to High Transmit Power setting
B. It prevents both the produce message and the deli message from being triggered in both places
C. So that even devices with Push Notifications turned off can receive messages triggered by the beacons
D. So that even devices with Bluetooth turned off can receive messages triggered by the beacons

Answer: B

NEW QUESTION # 106
What is true about shared entry event.

A. Data extension created by it can be modified.
B. It cannot be modified.
C. Yon can use filter for entry audience segregation.

Answer: C

NEW QUESTION # 107
What is true about Einstein engagement frequency (EEF). Select 3

A. EEF uses only commercial send data not transactional
B. It uses last ISO days engagement data
C. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue.
D. The model uses data available only in your account

Answer: A,C,D

NEW QUESTION # 108
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