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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Developer |
| Exam Number: | MCE-Dev-201 |
| Certificate Validity Period: | 2 years |
| Available Languages: | English |
| Related Certifications: | Salesforce Certified Marketing Cloud Administrator Salesforce Certified Marketing Cloud Email Specialist |
| Real Exam Qty: | 60 |
| Exam Format: | Multi-Select, Multiple Choice |
| Exam Duration: | 105 minutes |
| Passing Score: | 65% |
| Exam Price: | $200 USD |
| Sample Questions: | Salesforce MCE-Dev-201 Sample Questions |
| Exam Way: | Online proctored exam at Pearson VUE testing centers or remote proctored |
| Pre Condition: | Recommended: 6-12 months hands-on experience with Salesforce Marketing Cloud Engagement, completion of Salesforce Marketing Cloud Engagement Developer Superbadge |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudengdev |
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NEW QUESTION # 156
Customer data has been imported into a staging data extension andneeds to be normalized before adding into the master data extension. A text field named 'birthday' contains date values in various formats. Some of the values are valid dates, but some are not.
Which SQL keywords and functions could be used to write the query'' Choose 2 answers
Answer: C,D
Explanation:
To normalize customer data in a staging data extension where a text field named 'birthday' contains date values in various formats, the developer can use the following SQL keywords and functions:
* CASE, ISDATE, CONVERT (A) - These functions can be used to handle different date formats and convert them into a consistent format.
* CASE, ISDATE, CAST (C) - Similar to the above, CAST can be used to convert text to date format if ISDATE returns true.
Example SQL query:
SELECT CASE WHEN ISDATE(birthday) = 1 THEN CONVERT(DATE, birthday) ELSE NULL END AS normalized_birthday FROM StagingDataExtension References:
Salesforce Marketing Cloud SQL Reference
SQL CASE and ISDATE Functions
NEW QUESTION # 157
NTO wants to exclude sending an email at send time to those with a record on the 'Exclude' Data Extension.
The primary key on this data extension is Subscriber Key.
How would a developer write the Exclusion Script?
Answer: B
Explanation:
To exclude sending an email at send time to those with a record on the 'Exclude' Data Extension where the primary key is Subscriber Key, the developer should use the following Exclusion Script:
ampscript
Copy code
RowCount(LookupRows('Exclude', 'SubscriberKey', _SubscriberKey)) > 0
This script checks if there are any rows in the 'Exclude' Data Extension that match the Subscriber Key. If the count is greater than 0, the email is excluded from being sent.
References:
AMPscript Guide
Salesforce Marketing Cloud Documentation
NEW QUESTION # 158
A developer needs to display a value which hasbeen calculated using an AMPscript block. This value is stored in the variable named 'Label'.
Which two ways should the developer display this value in the body of an email? Choose 2 answers
Answer: B,D
NEW QUESTION # 159
A developer needs to know how many records are contained in a particular data extension. This will dictate what is displayed on a landing page.
Which AMPscript functionreturns the number of rows in a specified data extension?
Answer: B
Explanation:
The AMPscript function that returns the number of rows in a specified data extension is DataExtensionRowCount (B). This function provides the count of rows within a data extension, which can be used to dictate what is displayed on a landing page.
Example usage:
SET @rowCount = DataExtensionRowCount("MyDataExtension")
References:
Salesforce Marketing Cloud AMPscript Guide: DataExtensionRowCount
NEW QUESTION # 160
Why woulda developer use LookupRows Instead of the Lookup AMPscript function?
Answer: A
Explanation:
A developer would use the LookupRows function instead of the Lookup AMPscript function to return a complete rowset from the data extension (A). The LookupRows function retrieves all rows that match a specified criterion, returning a rowset that can be further processed or iterated over in AMPscript. In contrast, the Lookup function retrieves only a single field value from the first row that matches the specified criteria.
References:
Salesforce Marketing Cloud AMPscript Guide
Salesforce Marketing Cloud AMPscript Functions
NEW QUESTION # 161
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