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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Automation and Journey Builder	10%	- Design complex multi-step journeys - Configure wait and engagement activities - Implement decision split logic
Analytics and Reporting	15%	- Interpret attribution models - Build custom reports and dashboards - Analyze cross channel performance metrics
Email Marketing Advanced Concepts	25%	- Design A/B and multivariate test strategies - Optimize email deliverability - Implement advanced segmentation strategies - Configure dynamic content and personalization
Mobile Messaging (SMS and Push)	20%	- Implement mobile opt-in management - Design mobile customer journeys - Apply compliance and regulatory requirements - Configure SMS and push notification campaigns
Cross Channel Strategy and Planning	15%	- Design customer journey touchpoints - Identify target audiences across channels - Define cross channel campaign strategy aligned with business objectives
Advertising and Social Integration	15%	- Leverage Social Studio capabilities - Implement audience synchronization - Configure Advertising Studio integrations

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q30-Q35):

NEW QUESTION # 30
What does Priority in an in App message determine?

A. Where on the screen (top, middle, bottom) the in-app message should appear
B. Which message shows first in the lock-screen or notification tray, when the user receives multiple push notifications to their device
C. Which message shows first when the user opens the app, when multiple-inapp messages are present on the user's device
D. If the priority is set to 1, then the user's device will vibrate to let them know

Answer: C

NEW QUESTION # 31
In beacon message, what does the field limit number of messages for a device' control?

A. send only particular number of messages in 24 hours
B. send not more than particular number of messages in a active period.
C. send only particular number of messages in 72hrs
D. send only particular number of messages in a week

Answer: B

NEW QUESTION # 32
Can Social Studio's Sentiment Model be customized? 01m 05s

A. No, this is a managed service provided by only by Salesforce.
B. Yes, customization options are available in Admin
C. Yes, after you have loaded your Twitter certification number.
D. No, the sentiment is driven by Einstein calculations.

Answer: D

NEW QUESTION # 33
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----

A. Listen, Understand , Act
B. Understand, decide act

Answer: A

NEW QUESTION # 34
How are profiles merged In IS:

A. Once a day
B. Probabilistic matching
C. Deterministic matching on matched identities

Answer: C

NEW QUESTION # 35
......

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