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| Section | Weight | Objectives |
|---|---|---|
| Einstein for Marketing Cloud | 23% | - Einstein Engagement Frequency - Einstein Engagement Scoring - Einstein Copy Insights - AI-powered personalization and prediction - Send Time Optimization |
| Interaction Studio | 8% | - Personalization and decisioning capabilities - Integration with other Marketing Cloud modules - Real-time interaction management |
| Triggers | 7% | - SOAP and REST API triggers - Event-driven automation - Data extension and trigger management |
| Journey Orchestration | 25% | - Entry sources and audience evaluation - Comparison between Datorama and Google Analytics - Journey design and best practices - Activities and decision splits - Reporting and performance analysis |
| Ad Studio | 12% | - Campaign management and optimization - Integration with advertising platforms - Audience targeting and segmentation |
| Social Studio | 10% | - Content management and moderation - Social analytics and reporting - Social media publishing and engagement |
| Mobile (SMS/Push) | 13% | - MobilePush tools and functionalities - GroupConnect and WhatsApp integration - Mobile Studio configuration and usage - MobileConnect features and capabilities |
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NEW QUESTION # 63
What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?
Answer: C,D
NEW QUESTION # 64
What is the primary function of Einstein Copy Insights?
Answer: B
NEW QUESTION # 65
What is true about Einstein Engagement Scoring (EES)?
Answer: B
NEW QUESTION # 66
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple
Answer: B,C
NEW QUESTION # 67
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)
Answer: A,B,C
Explanation:
Einstein Web Recommendations Scope:
* Einstein Web Recommendations are designed to suggest relevant items to website visitors based on their behavior and your catalog data. These recommendations can bedisplayed in various places on your site, like the homepage, product pages, category pages, cart page, and even after a conversion.
What Can Be Recommended:
* A. Product:This is the most common type of recommendation. Einstein can suggest products that are similar to what the user is viewing, frequently bought together, or popular overall.
* B. Content:Einstein can also recommend content assets like blog posts, articles, videos, or white papers based on a user's browsing history and interests.
* C. Banner:While not a direct "recommendation" in the same way as products or content, Einstein can be used to personalize the banner displayed on a webpage. This involves selecting the most relevant banner from a set of options based on user data. This is typically handled by associating banners with assets in your catalog and then displaying them in recommendation display areas.
Why A, B, and C Are Correct:
* Flexibility:Einstein Web Recommendations are flexible and can be used to promote various types of assets.
* Personalization:The goal is to personalize the user experience by showing them relevant products, content, or even promotional banners.
NEW QUESTION # 68
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