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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Social Studio	10%	- Social analytics and reporting - Content management and moderation - Social media publishing and engagement
Triggers	7%	- Event-driven automation - Data extension and trigger management - SOAP and REST API triggers
Ad Studio	12%	- Integration with advertising platforms - Campaign management and optimization - Audience targeting and segmentation
Interaction Studio	8%	- Integration with other Marketing Cloud modules - Real-time interaction management - Personalization and decisioning capabilities
Journey Orchestration	25%	- Entry sources and audience evaluation - Journey design and best practices - Comparison between Datorama and Google Analytics - Reporting and performance analysis - Activities and decision splits
Mobile (SMS/Push)	13%	- Mobile Studio configuration and usage - GroupConnect and WhatsApp integration - MobileConnect features and capabilities - MobilePush tools and functionalities
Einstein for Marketing Cloud	23%	- Einstein Copy Insights - Send Time Optimization - Einstein Engagement Scoring - AI-powered personalization and prediction - Einstein Engagement Frequency

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q53-Q58):

NEW QUESTION # 53
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

A. Inbox message is replaced for existing usef s and deleted for users who do not eixist.
B. the inbox message is replaced only for users who do not exist:
C. the inbox message is replaced for all user.
D. inbox message Is replaced for users who read the first message.

Answer: A

NEW QUESTION # 54
What is the primary function of Einstein Copy Insights?

A. Drive higher Mobile App engagement through optimized Push message copy
B. Analyze the subject lines to uncover insights and optimize email engagement
C. Recommend best copy for web content for blogs, articles, etc.
D. Give insight on Email message copy to understand which text is resonating with Contacts

Answer: D

NEW QUESTION # 55
A deployment specialist sends an Inbox message to your customer audience "Loyalty Program". The next week, they send a message to the same audience using the Replace Inbox feature, but now that audience has some members that no longer exist. What is the expected outcome?

A. The new message replaces the first message only for users who no longer exist in the audience
B. All users receive the new message, but only if they're read the first message
C. The new message replaces the first message for every user who received the first message, regardless if they still exist in the audience or not
D. The new message replaces the first message, and for users who no longer exist in the audience, the first message is deleted from the user's inbox

Answer: C

NEW QUESTION # 56
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?

A. use contact designer
B. use query activity to query _ click and use contact data in journey.
C. use Journey data and not contact data
D. use journey with email activities and enagagement split activity

Answer: C,D

NEW QUESTION # 57
Which three statements are true for MC Behavioral Triggers?

A. Behavioral Triggers are mandatory for Commerce Cloud integrations.
B. Behavioral Triggers can be triggered from interactions with both Content and Products
C. Behavioral Triggers are not editable
D. Behavioral Triggers require a catalog of assets
E. Collect tracking code is necessary to use Behavioral Triggers

Answer: B,D,E

NEW QUESTION # 58
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