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| Section | Weight | Objectives |
|---|
| Topic 1: Reporting and Integrations | 10% | - Standard and custom reports - Troubleshooting common issues - API and third-party integrations
|
| Topic 2: Program Automation | 20% | - Program Canvas workflow design - Program testing and deployment - Multi-wave and triggered messaging
|
| Topic 3: Campaign Management | 25% | - Message design and Responsys Personalization Language (RPL) - Preference centers and forms - Creating and managing campaigns
|
| Topic 4: Account Administration and Setup | 20% | - Security and access management - Domain and deliverability setup - Account configuration and initial setup
|
| Topic 5: Data Management | 25% | - Profile lists and data model - Filter Designer and audience segmentation - Data imports, exports, and Connect integration
|
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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q39-Q44):
NEW QUESTION # 39
There was an issue with the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?
- A. In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.
- B. In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.
- C. In the export wizards, under the Source section, select the option "Comma delimited".
- D. In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.
Answer: D
NEW QUESTION # 40
How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?
- A. An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
- B. Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.
- C. In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
- D. An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
Answer: A
NEW QUESTION # 41
You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
How should you do this with Responsys?
- A. Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner in a few days.
- B. Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
- C. Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
- D. Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
Answer: A
NEW QUESTION # 42
Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)
- A. Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
- B. Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
- C. Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
- D. Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
- E. Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.
Answer: A,B,D
NEW QUESTION # 43
What happens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?
- A. A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.
- B. A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.
- C. A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.
- D. A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.
Answer: D
NEW QUESTION # 44
......
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