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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Email Marketing	20%	- Explain how to use dynamic content in emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails - Explain how to analyze email performance metrics - Describe how to manage email templates
Topic 2: Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified
Topic 3: Administration	11%	- Describe how to manage users, roles, and permissions - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains
Topic 4: Engagement Studio	17%	- Explain how to test and activate Engagement Studio programs - Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance
Topic 5: Lead Management	24%	- Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management
Topic 6: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Describe how to use form handlers - Explain how to create and publish landing pages

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q15-Q20):

NEW QUESTION # 15
LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?

A. Add form completion actions to first assign to the assigned user and then to notify the user.
B. Add form completion actions to first assign to the user and then to create a Salesforce task.
C. Add form completion actions to send customized email with a call reminder to the sales user.
D. Add form completion actions to add to the engagement studio program and notify the assigned user.

Answer: B

NEW QUESTION # 16
Which is true about Marketing Cloud Account Engagement Flile Hosting limits

A. Marketing Cloud Account Engagement Growth Edition: 500MB Marketing Cloud Account Engagement Plus Edition: 2GB Marketing Cloud Account Engagement Advanced Edition: 5GB
B. Marketing Cloud Account Engagement Growth Edition: 100MB Marketing Cloud Account Engagement Plus Edition: 500MB Marketing Cloud Account Engagement Advanced Edition: 10GB
C. Marketing Cloud Account Engagement Growth Edition: 1GB Marketing Cloud Account Engagement Plus Edition: 5GB Marketing Cloud Account Engagement Advanced Edition: 10GB
D. No limits at all

Answer: B

NEW QUESTION # 17
What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

A. CRM ID
B. Salesforce username
C. Marketing Cloud Account Engagement user ID
D. User email address

Answer: B

NEW QUESTION # 18
Which one is Marketing Cloud Account Engagement Event Connector

A. TheEvents
B. Eventor
C. Eventbrite
D. EventMe

Answer: C

NEW QUESTION # 19
What is the purpose of creating a Tracker subdomain? [Choose one answer]

A. To allow emails to be sent from your domain
B. To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.
C. To host all Marketing Cloud Account Engagement landing pages and forms on your website
D. All of the above

Answer: B

NEW QUESTION # 20
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