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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Topic 2: Account Engagement Administration	- Configuration and Setup 1. User roles and permissions 2. Business Unit setup and hierarchy 3. Connector setup with Salesforce CRM
Topic 3: Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Topic 4: Prospect Management	- Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists - Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules
Topic 5: Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Topic 6: Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q47-Q52):

NEW QUESTION # 47
What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers

A. User Signatures
B. Social Posts
C. User Notifications
D. Email Templates
E. Dynamic Content

Answer: A,D,E

NEW QUESTION # 48
"If an organization has several Marketing Cloud Account Engagement users who require direct login access to pi.Marketing Cloud Account Engagement.com, what should be done before enabling user sync?

A. Create a custom user role for Marketing Cloud Account Engagement Only users in Marketing Cloud Account Engagement.
B. Delete and recreate the specific users after enabling user sync.
C. Set the users as Marketing user roles in Marketing Cloud Account Engagement before enabling user sync.
D. Make sure the CRM username field on user records are empty.

Answer: D

NEW QUESTION # 49
Which are true about Custom Objects in Marketing Cloud Account Engagement

A. You can create and sync a custom object from any object in Salesforce
B. You can create and sync a custom object from anything that is linked to a contact, lead and account in your CRM at the same time
C. You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM
D. You can create and sync a custom object from anything that is linked lead and contact, but can't be linked to account due to high risk of errors

Answer: C

NEW QUESTION # 50
Which one is not an email template you can create in Marketing Cloud Account Engagement? [Choose one answer]

A. "List emails" template
B. "One to one emails" template
C. "Autoresponder emails" template
D. "Engage" template

Answer: D

NEW QUESTION # 51
which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers

A. Account-based marketing is only a good fit for certain industries.
B. Account-based marketing completely replaces broad-based marketing.
C. Account-based marketing personalizes experiences for prospects.
D. Account-based marketing can be implemented in stages.

Answer: C,D

NEW QUESTION # 52
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