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| Topic | Details |
|---|
| Topic 1 | - Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
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| Topic 2 | - Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
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| Topic 3 | - Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
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| Topic 4 | - Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
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| Topic 5 | - Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
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| Topic 6 | - Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
|
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q153-Q158):
NEW QUESTION # 153
What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form
- A. PI Enable explicit bot protecting using reCAPTCHA
- B. Include "Not you?" link to allow visitors to reset the form
- C. Disable autoresponder emails on this form
- D. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
Answer: A,B,D
NEW QUESTION # 154
LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?
- A. Identify attributes of the key accounts they want to target.
- B. Develop dynamic content based on lead fields.
- C. Convert all existing leads into contacts to tie to accounts.
- D. Create all contacts as campaign members in one campaign.
Answer: A
NEW QUESTION # 155
A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?
- A. Primary - Campaign Source Attribution
B, Einstein Attribution - B. Account-to-Opportunity Matching
- C. First Touch Model
Answer: C
NEW QUESTION # 156
How are prospect that have started a wait step impacted when an entire engagement program is paused?
- A. They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
- B. They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.
- C. They will NOT continue to progress through the wait step and
once the engagement program is resumed the wait step will start where it left off. - D. They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.
Answer: A
NEW QUESTION # 157
"LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement.
In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers
- A. Review existing forms and landing pages to understand what data needs to be collected.
- B. Filter existing prospect records to see which custom fields have the most data.
- C. Ask their accounting team to review and select the five most helpful fields.
- D. Pull a report of the data they intend to use for segmentation purposes.
Answer: A,D
NEW QUESTION # 158
......
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