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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Account Engagement Administration	- Configuration and Setup 1. User roles and permissions 2. Connector setup with Salesforce CRM 3. Business Unit setup and hierarchy
Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Prospect Management	- Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags - Lead Lifecycle Management 1. Lifecycle stages and assignment rules 2. Scoring and grading

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q124-Q129):

NEW QUESTION # 124
LenoxSoft's marketing team wants to make it easier for prospects to manage to opt in and out of marketing emails.
What can they consider doing to accomplish this goal?

A. Minimize public lists used in marketing emails.
B. Enable prospect resubscribe in Marketing Cloud Account Engagement Settings.
C. Create a custom email preference center page.
D. Remove the global opt out link from marketing emails.

Answer: C

NEW QUESTION # 125
Which actions can be achieved with completion actions? [Choose three answers]

A. Notify account owner
B. Increment prospect field value
C. Assign to queue
D. Set profile

Answer: B,C,D

NEW QUESTION # 126
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?

A. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
B. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
C. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
D. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.

Answer: A

NEW QUESTION # 127
LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Marketing Cloud Account Engagement for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.
What should be done to ensure each landing page URL looks like it is a part of the unique product website?

A. Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.
B. Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.
C. Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.
D. Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.

Answer: C

NEW QUESTION # 128
What is the purpose of creating a Tracker subdomain? [Choose one answer]

A. To allow emails to be sent from your domain
B. All of the above
C. To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.
D. To host all Marketing Cloud Account Engagement landing pages and forms on your website

Answer: C

NEW QUESTION # 129
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