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Salesforce MCE-Dev-201 Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Engagement Developer
Exam Number:	MCE-Dev-201
Passing Score:	63%
Available Languages:	English
Exam Format:	Multiple Choice, Multiple Select
Related Certifications:	Salesforce Certified Marketing Cloud Administrator Salesforce Certified Marketing Cloud Email Specialist
Exam Duration:	105 minutes
Certificate Validity Period:	2 years
Real Exam Qty:	60-65
Exam Price:	USD 200
Recommended Training:	Salesforce Trailhead: Develop for Marketing Cloud Marketing Cloud Developer Center
Exam Registration:	Kryterion Webassessor Pearson VUE
Sample Questions:	Salesforce MCE-Dev-201 Sample Questions
Exam Way:	Online proctored or onsite at authorized testing centers
Pre Condition:	Recommended: Salesforce Certified Marketing Cloud Email Specialist certification or equivalent experience; hands-on development experience with Marketing Cloud
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketingcloudengagementdeveloper

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Salesforce MCE-Dev-201 Exam Syllabus Topics:

Topic	Details
Topic 1	Data Modeling: This domain covers structuring contact and subscriber data in Marketing Cloud including configuring the contact model understanding data extension types and uses managing contact records across channels and the contact deletion process.
Topic 2	Data Management: This domain covers importing data with various file formats writing SQL queries for data manipulation extracting data from Marketing Cloud applying SQL best practices managing send logs and understanding data impacts from contact deletion.
Topic 3	Security: This domain addresses data protection in Marketing Cloud including available security options and best practices for maintaining secure platform configurations.
Topic 4	Programmatic Languages: This domain focuses on coding with AMPscript and Server-Side JavaScript including language syntax functions processing methods development best practices and programmatic subscriber exclusion during sends.
Topic 5	API: This domain addresses interacting with Marketing Cloud through SOAP and REST APIs including API objects methods routes OAuth authentication flows with access tokens and handling API responses.

Salesforce Certified Marketing Cloud Engagement Developer Sample Questions (Q127-Q132):

NEW QUESTION # 127
What is the purpose of the IF statement below?

A. To handle when the subscriber is in a held status
B. To handle when no row is returned by the LookupRows function
C. To handle when there are multiple records in the data extension for the subscriber
D. To handle when images are broken

Answer: B

Explanation:
The purpose of the IF statement in the AMPscript code is to check if any rows are returned by the LookupRows function. If rows are returned, it retrieves the image field from the data extension and sets the image source accordingly. If no rows are returned, it defaults to using a standard image.
Salesforce AMPscript LookupRows Function

NEW QUESTION # 128
Northern Trail Outfitters uses a Send Log and sends more than one million emails per day. They want to execute daily reports on all subscriber activity without impacting send performance.
Which set of best practices should be implemented''

A. Copy new Send Log records to an Archive data extension, then run reports from the Archive data extension.
B. Copy new Send Log records to an Archive data extension, then run reports from the Send Log data extension.
C. Add a data retention policy to the Send Log. then run reports from the Send Log data extension.
D. Add a data retention policy to the Send Log. then run reports from the _Opens data view.

Answer: A

Explanation:
To execute daily reports on all subscriber activity without impacting send performance, the best practice is to copy new Send Log records to an Archive data extension, then run reports from the Archive data extension (C). This approach ensures that the reporting activity does not interfere with the performance of ongoing send operations.
References:
Salesforce Marketing Cloud Send Log Best Practices
Data Extension Best Practices

NEW QUESTION # 129
A developerwants to retrieve daily JSON data from a customer's API and write it to a data extension for consumption in Marketing Cloud at a later time.
What set of Server-Side JavaScript activities should the developer use?

A. Platform.Function.HTTPGet(); Platform.Function.ParseJSON(); Platform.Function.UpsertData();
B. Platform.Function.HTTPGe(); Platform.Function.Stringify(); Platform.Response.Write();
C. Platform.Function.InvokeRetrieve(); Platform.Function.ParseJSON(); Platform.Function.UpsertData();
D. Platform.Function.InvokeRetrievef); Platform.Function.Stringify(); Platform.Function.UpsertDE();

Answer: D

Explanation:
To retrieve daily JSON data from a customer's API and write it to a data extension, the developer should use the following set of Server-Side JavaScript activities:
* Platform.Function.HTTPGet(); - To make the HTTP GET request to the customer's API and retrieve the JSON data.
* Platform.Function.ParseJSON(); - To parse the retrieved JSON data.
* Platform.Function.UpsertData(); - To upsert the parsed data into a data extension.
Example code snippet:
var response = Platform.Function.HTTPGet("https://api.customer.com/data"); var jsonData = Platform.
Function.ParseJSON(response); Platform.Function.UpsertData("DataExtensionName", ["PrimaryKeyField"], jsonData); References:
Salesforce Marketing Cloud SSJS HTTP Functions
Salesforce Marketing Cloud SSJS Data Functions

NEW QUESTION # 130
Which programming language should be used in email messages? Choose 1.

A. Either AMPscript or SSJS
B. AMPscript only
C. Both
D. SSJS only

Answer: A

Explanation:
In Salesforce Marketing Cloud, you can use either AMPscript or Server-Side JavaScript (SSJS) in email messages. Both languages are supported and can be used to manipulate data, create dynamic content, and perform other server-side operations.
Salesforce Programming Languages in Emails

NEW QUESTION # 131
A developer needs to add From Addresses to Marketing Cloud and wants to ensure they are verified before being used for sending.
Which tworoutes would allow this?
Choose 2 answers

A. POST /messaging/vl/dataevents/domainverification
B. POST /messaging/vl/domainverification/bulk/insert
C. POST/messaging/vl/push/domain/verification
D. POST /messaging/vl/domainverification

Answer: B,D

Explanation:
To add and verify From Addresses in Marketing Cloud, you can use the following routes:
* POST /messaging/v1/domainverification: This endpoint is used to verify a single domain.
* POST /messaging/v1/domainverification/bulk/insert: This endpoint is used to verify multiple domains in bulk.
Salesforce Domain Verification API

NEW QUESTION # 132
......

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