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| Section | Weight | Objectives |
|---|---|---|
| Configuring, Executing and Managing Activities | 50% | - Differentiate between Visual Experience Composer and Form-Based Experience Composer - Create and manage experiences using both composers - Set up and configure A/B tests, Multivariate tests, and Experience Targeting activities - Manage traffic allocation, goals, and settings for activities - Apply audience targeting and segmentation rules |
| Analyzing and Reporting Results | 16% | - Generate and customize reports in Adobe Target - Interpret activity results and performance metrics - Evaluate statistical significance and confidence levels - Derive insights and recommendations from test outcomes |
| Troubleshooting and Administration | 8% | - Verify activity setup and implementation - Identify and resolve common delivery and configuration issues - Manage user permissions, preferences, and account settings |
| Planning and Strategy | 26% | - Assess audience requirements and define targeting criteria - Identify optimization opportunities based on business KPIs and data analysis - Construct test hypotheses and define success metrics - Select appropriate analytics sources for reporting |
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問題 #66
Which components should be validated in a report before presenting test results? (Select two.)
答案：A,C
問題 #67
Which reporting source uses Adobe Analytics as the reporting engine for Target activities?
答案：C
問題 #68
Which Target feature uses algorithms to suggest products or content?
答案：B
問題 #69
What factors should be considered when determining the winning variation in an A/B Test?
(Select two.)
答案：A,B
問題 #70
In Adobe Target, if an analyst wants to exit Quality Assurance (QA) mode manually, which approach can be utilized?
答案：D
問題 #71
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