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| Section | Weight | Objectives |
|---|---|---|
| Configuring, Executing, and Managing | 50% | - Create and manage experiences using both composers - Utilize Automated Personalization (AP) and Recommendations appropriately - Apply procedures to launch A/B, XT (Experience Targeting), and MVT (Multivariate Test) activities - Build audiences, define goals, conduct QA, and manage activities within Adobe Target - Choose between Visual Experience Composer (VEC) and Form-Based Composer |
| Troubleshooting and Optimization | 8% | - Optimize activity performance based on results - Identify and resolve common implementation issues - Implement best practices for ongoing optimization |
| Planning and Strategy | 26% | - Identify opportunities for testing based on business KPIs and data analysis - Identify business KPIs and successfully translate these into optimization goals given key business requirements - Describe KPI-based primary and secondary success metrics - Describe how variables impact an activity - Identify hypothesis elements - Construct test hypotheses based on a given scenario - Describe appropriate analytics reporting sources (Target or Adobe Analytics) - Given a scenario, assess audience requirements |
| Analyzing and Reporting | 16% | - Interpret activity reporting results - Draw insights from data - Make data-driven recommendations based on analysis |
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NEW QUESTION # 128
Which action describes the use of Multivariate testing (MVT)?
Answer: B
NEW QUESTION # 129
In Adobe Target, if an analyst wants to exit Quality Assurance (QA) mode manually, which approach can be utilized?
Answer: D
NEW QUESTION # 130
What factors should be considered when determining the winning variation in an A/B Test?
(Select two.)
Answer: B,C
NEW QUESTION # 131
An Adobe Target Business Practitioner has a standard A/B test that causes an inherent cost because it is spending traffic to measure performance of each experience individually to determine the winning experience.
Which solution is suggested to reduce the cost?
Answer: A
NEW QUESTION # 132
When optimizing a website for lead generation via Adobe Target, which success metric aligns best with the Key Performance Indicator (KPI) of capturing user information?
Answer: C
NEW QUESTION # 133
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