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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Visitors and Prospects	8%	- Describe how prospects are tracked and identified - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects
Topic 2: Administration	11%	- Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions
Topic 3: Engagement Studio	17%	- Describe how to use triggers, rules, and actions - Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance
Topic 4: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Describe how to use form handlers - Explain how to create and publish landing pages
Topic 5: Lead Management	24%	- Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management - Describe how to manage prospects in the recycle bin
Topic 6: Email Marketing	20%	- Describe how to manage email templates - Explain how to analyze email performance metrics - Explain how to use dynamic content in emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q126-Q131):

NEW QUESTION # 126
Which editions of Marketing Cloud Account Engagement provides Buisness Units and Einstein functionalities

A. Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units
B. Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition
C. All
D. Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month

Answer: D

NEW QUESTION # 127
It is possible to assign certain Prospect to selected Scoring Category

A. True
B. False

Answer: B

NEW QUESTION # 128
Select three available Marketing Cloud Account Engagement Editions

A. Marketing Cloud Account Engagement Plus
B. Marketing Cloud Account Engagement Ultimate
C. Marketing Cloud Account Engagement Growth
D. Marketing Cloud Account Engagement Professional
E. Marketing Cloud Account Engagement Standard
F. Marketing Cloud Account Engagement Advanced

Answer: A,C,F

NEW QUESTION # 129
LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?
Choose 2 answers

A. Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
B. Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.
C. Have each team member log in and reference the dashboard in the Analytics Studio app.
D. Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.

Answer: B,D

NEW QUESTION # 130
LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?

A. Place additional navigation on the LenoxSoft home page.
B. Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.
C. Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.
D. Create new content for the paid search ads that direct to the home page.

Answer: D

NEW QUESTION # 131
......

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