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| Section | Weight | Objectives |
|---|
| Topic 1: Einstein Capabilities | 10% | - Einstein recipes - Recipe ingredients
|
| Topic 2: Activation | 18% | - Delivery channels - Content creation and management - Personalization campaigns - Campaign testing and optimization
|
| Topic 3: Data Integration | 14% | - ETL feed system - Salesforce Connector - Event API - Data flows in and out of the system
|
| Topic 4: Solution Overview | 16% | - Typical use cases - Core components of standard implementation - Product terminology - Definition of Marketing Cloud Personalization - Business value of real-time interaction management
|
| Topic 5: Setup & Administration | 6% | - Initial setup process - User attributes management - Identity system configuration
|
| Topic 6: Sitemap | 18% | - Overview and best practices - Unified customer profile - Catalog and page mapping - Content zones - Web SDK implementation
|
| Topic 7: Segmentation | 18% | - Segment export - Segment rules - Journey Builder segment listener - Reporting and analytics - Segment overview - Filters and goals
|
>> New Marketing-Cloud-Personalization Test Question <<
2026 Marketing-Cloud-Personalization – 100% Free New Test Question | Latest Valid Marketing Cloud Personalization Accredited Professional Exam Exam Guide
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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q89-Q94):
NEW QUESTION # 89
Which two successs metrics can a company achieve with IS their web channel?
- A. Increase in organic search ranking
- B. Increase in revenue
- C. Increase in first time visitor
- D. Increase in conversion rate
Answer: A,D
NEW QUESTION # 90
How does interaction studio deliver technical value to marketers? [Check]
- A. By listening to customer signals, understanding customer intent, and acting accordingly
- B. By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C
- C. By providing a cloud-based application designed to help salespeople sell smarter and faster
- D. By providing a platform to manage, schedule, create and monitor content
Answer: A
Explanation:
Interaction Studio delivers technical value by enabling marketers to:
* Listento customer interactions across channels.
* Understandintent using AI and machine learning.
* Actin real time to deliver personalized experiences.
Reference: Salesforce Interaction Studio Technical Benefits Guide.
NEW QUESTION # 91
What are the two competitive advantages of interaction studio? [check]
- A. Monitors active time spent and true engagement
- B. True Real-Time Decisioning
- C. Managers Consent
- D. Integrated content management system
Answer: A,B
NEW QUESTION # 92
If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?
- A. Inject SDK
- B. Campaign Debugger
- C. Developer tools
- D. Force SDK URL
Answer: D
Explanation:
When testing a website where a beacon from a different dataset is deployed, theForce SDK URLfeature in theEvergage Launcheris used.
* This allows developers to load and simulate a different dataset by specifying the SDK URL, enabling them to troubleshoot and test scenarios accurately.
References:
* Salesforce Interaction Studio Developer Documentation - Evergage Launcher
NEW QUESTION # 93
What are two types that real time interaction management helps marketers to personalize the customer
- A. Data Storage
- B. Data Aggregation
- C. Next best Action
- D. Orchestration
Answer: C,D
NEW QUESTION # 94
......
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