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| Section | Weight | Objectives |
|---|---|---|
| Subscriber and Data Management | 26% | - Manage subscribers, lists, and data extensions - Configure segmentation and audiences |
| Insights and Analytics | 10% | - Analyze email performance and tracking data |
| Content Creation and Delivery | 24% | - Manage content using Content Builder - Configure and execute email sends |
| Email Marketing Best Practices | 15% | - Differentiate elements that impact message deliverability - Demonstrate subscriber acquisition and retention methodologies - Evaluate email design elements and techniques for effective campaigns |
| Marketing Automation | 26% | - Configure automations using Automation Studio - Configure and execute journeys using Journey Builder |
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問題 #116
After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?
答案：B
解題說明：
In Journey Builder, a 'Wait Until Event' activity is used to pause a journey until a specific event occurs, such as a purchase on a website. This allows the journey to continue with different steps based on customer behavior. For Northern Trail Outfitters, after the initial 'welcome' email, the journey can be configured to wait until the customer makes a purchase before proceeding to the next steps in the journey.
References:Salesforce Marketing Cloud Documentation on Wait Until Event
問題 #117
Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?
答案：B
解題說明：
Datorama Reports in Salesforce Marketing Cloud provide a powerful way to explore and analyze large volumes of send data without needing to write SQL queries. By using the pivot table feature in Datorama Reports, NTO can dynamically filter, sort, and group their data in one view, making it easier to gain insights and analyze performance metrics.
References:
Salesforce Marketing Cloud Documentation:Datorama Reports
問題 #118
Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?
答案：C
解題說明：
To view a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days, Northern Trail Outfitters' leadershipshould look at Datorama Reports - Journey Performance. This tool provides comprehensive insights and performance metrics for journeys, including success rates and engagement over specified time periods.
References:
Salesforce Marketing Cloud Documentation on Datorama Reports
問題 #119
A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?
答案：C
解題說明：
Reference: Salesforce Marketing Cloud Documentation on Content Builder Approvals and Email Send Management
問題 #120
Northern Trail Outfitters (NTO) needs a quick listing of all emails sent from the past calendar year across all business units. It should include basic metrics for each send.
Which out-of-the-box report provides what NTO needs?
答案：B
解題說明：
Reference: Salesforce Marketing Cloud Documentation on Account Send Summary Report
問題 #121
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