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| Section | Weight | Objectives |
|---|---|---|
| Einstein for Marketing Cloud | 23% | - Einstein Copy Insights - Einstein Engagement Frequency - Einstein Engagement Scoring - Send Time Optimization - AI-powered personalization and prediction |
| Interaction Studio | 8% | - Real-time interaction management - Integration with other Marketing Cloud modules - Personalization and decisioning capabilities |
| Mobile (SMS/Push) | 13% | - MobilePush tools and functionalities - Mobile Studio configuration and usage - GroupConnect and WhatsApp integration - MobileConnect features and capabilities |
| Triggers | 7% | - Data extension and trigger management - Event-driven automation - SOAP and REST API triggers |
| Social Studio | 10% | - Content management and moderation - Social media publishing and engagement - Social analytics and reporting |
| Journey Orchestration | 25% | - Entry sources and audience evaluation - Comparison between Datorama and Google Analytics - Reporting and performance analysis - Activities and decision splits - Journey design and best practices |
| Ad Studio | 12% | - Integration with advertising platforms - Audience targeting and segmentation - Campaign management and optimization |
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NEW QUESTION # 34
Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple
Answer: C
NEW QUESTION # 35
In beacon message, what does the field limit number of messages for a device' control?
Answer: A
NEW QUESTION # 36
How does Send Time Optimization (STO) help marketers optimize their marketing campaigns?
Answer: A
NEW QUESTION # 37
Which three features are supported in MC Advertising Studio?
Answer: C,D,E
NEW QUESTION # 38
Where would you add a topic profile
Answer: D
Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings:In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
* Topic Profiles Section:Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
* Create/Edit Topic Profiles:This is where you can create new topic profiles or edit existing ones.
You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate:Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings:Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
* D. Social Studio Engage:Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:
NEW QUESTION # 39
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