Reliable MCAE-Con-201 Test Notes | Exam MCAE-Con-201 Syllabus

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Lead Management	14%	- Design lead generation strategies - Implement scoring and grading models - Configure lead routing and handoff processes
Topic 2: Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Topic 3: Evaluation	17%	- Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs - Analyze business requirements and recommend solutions
Topic 4: Personalizing the Prospect Experience	8%	- Implement consent and preference management - Recommend engagement enhancements - Design personalized interactions
Topic 5: Account Configuration	16%	- Technical setup and architecture planning - Usage governance and permission strategies - Data migration and integrity maintenance
Topic 6: Reporting, Metrics, and Analytics	12%	- Define relevant KPIs and metrics - Interpret results and recommend improvements - Configure and customize reports and dashboards
Topic 7: Automating Business Processes	17%	- Design engagement programs and sequences - Select appropriate automation tools - Build lead nurturing and campaign workflows
Topic 8: Email Marketing	10%	- Apply email marketing standards and best practices - Ensure deliverability and compliance - Optimize email content and performance

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Exam MCAE-Con-201 Syllabus - MCAE-Con-201 Test Valid

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q246-Q251):

NEW QUESTION # 246
What is required when sending a Marketing Cloud Account Engagement email from an assigned user?

A. The assigned user must be connected through user sync.
B. The email must also contain assigned user merge fields.
C. All prospects on the recipient list must be assigned to a user.
D. There must also be a general or specific user as a sender.

Answer: D

NEW QUESTION # 247
When you go to View HTML code section at selected Form record you can only see the iframe tag

A. True
B. False

Answer: A

NEW QUESTION # 248
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

A. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
B. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in
60 days.
C. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
D. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

Answer: C

NEW QUESTION # 249
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria:
Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?

A. Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
B. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin
C. Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50
-Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
D. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

Answer: A

NEW QUESTION # 250
LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").
What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface?

A. Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.
B. Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.
C. Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.
D. Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.

Answer: B

NEW QUESTION # 251
......

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