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Salesforce MCE-Dev-201 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Programmatic Languages: This domain focuses on coding with AMPscript and Server-Side JavaScript including language syntax functions processing methods development best practices and programmatic subscriber exclusion during sends.
Topic 2
  • Security: This domain addresses data protection in Marketing Cloud including available security options and best practices for maintaining secure platform configurations.
Topic 3
  • Data Modeling: This domain covers structuring contact and subscriber data in Marketing Cloud including configuring the contact model understanding data extension types and uses managing contact records across channels and the contact deletion process.
Topic 4
  • Data Management: This domain covers importing data with various file formats writing SQL queries for data manipulation extracting data from Marketing Cloud applying SQL best practices managing send logs and understanding data impacts from contact deletion.
Topic 5
  • API: This domain addresses interacting with Marketing Cloud through SOAP and REST APIs including API objects methods routes OAuth authentication flows with access tokens and handling API responses.

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Salesforce Certified Marketing Cloud Engagement Developer Sample Questions (Q70-Q75):

NEW QUESTION # 70
NTO wants use Personally Identifiable Information (PII) data to personalize email communications, but does not want to store PII data in Marketing Cloud. Which feature could they use topersonalize emails from an external data source?

Answer: D


NEW QUESTION # 71
Landing pagescan use which SSJS library? 1. Core LibraryZ. Platform Library 3. SSJS Library

Answer: E

Explanation:
In Salesforce Marketing Cloud, landing pages can use the Core Library and the Platform Library of Server- Side JavaScript (SSJS). The Core Library provides fundamental functions, while the Platform Library provides additional functionality to interact with Marketing Cloud-specific features.
* Core Library: Provides basic SSJS functionality.
* Platform Library: Extends SSJS functionality with additional methods specific to Marketing Cloud.
Salesforce SSJS Documentation


NEW QUESTION # 72
A developer needs to use the 'contacts/ route of the REST API to update records in a data extension.
What should the developer verify before making the API call?

Answer: D

Explanation:
Before using the 'contacts/' route of the REST API to update records in a data extension, the developer should verify that the data extension should be linked in an AttributeGroup in Contact Builder (D). This ensures that the data extension is part of the contact model and can be accessed and updated using the REST API.
References:
Salesforce Marketing Cloud REST API
Contact Builder and Attribute Groups
Questions no: 153Verified answer: DComprehensive Detailed Step by Step Explanation with References:To ensure a blank email will not be sent when creating a complex dynamic email with multiple sections and content blocks, the developer should confirm every version has default content (D). This practice ensures that if any dynamic content fails to load or meet the conditions, the default content will be displayed, preventing a blank email from being sent.
References:
Salesforce Marketing Cloud AMPscript Guide
Salesforce Marketing Cloud Dynamic Content Best Practices
Questions no: 154Verified answer: DComprehensive Detailed Step by Step Explanation with References:
When using the REST API to send emails to customers after a purchase, the developer should make a token API call and re-use the token until the token expires (D). This approach optimizes API usage by reducing the number of token requests, ensuring that the token is reused until it naturally expires, after which a new token can be requested.
References:
Salesforce Marketing Cloud API Authentication
Token Management Best Practices
Top of Form


NEW QUESTION # 73
A developer want to email a subscriber who is currently being processed for a Contact Deletion request.
When could the Contact be reintroduced after a Contact Delete operation has started?

Answer: D

Explanation:
A Contact can be reintroduced into the system only after the deletion is fully complete. The Contact Delete process in Salesforce Marketing Cloud is designed to ensure that all references and data associated with the contact are thoroughly removed. Reintroducing the contact before the process is fully complete would disrupt this cleanup process and potentially lead to data integrity issues.
References:
Salesforce Marketing Cloud Documentation on Contact Deletion
Salesforce Marketing Cloud Contact Builder


NEW QUESTION # 74
A developer wants to use the RaiseError Ampscript function when a subscriber does not have the necessary data to build an email. Which two outcomes are possible using this function? Choose 2 answer

Answer: A,C

Explanation:
Using the RaiseError AMPscript function allows a developer to handle errors when necessary data for building an email is missing. The possible outcomes of using this function include:
* The send fails (A) - The entire email send can be stopped if a critical error is encountered.
* The email is not sent to the particular subscriber (B) - The send can be aborted for specific subscribers who do not have the necessary data.
References:
Salesforce Marketing Cloud AMPscript RaiseError Function
Salesforce Marketing Cloud Documentation


NEW QUESTION # 75
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