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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 2	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 3	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 4	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 5	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 6	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q204-Q209):

NEW QUESTION # 204
What factors are involved in determining email deliverability?

A. Domain Keys
B. Sender Policy Framework (SPF)
C. Sender ID
D. CAN-SPAM
E. Whitelist

Answer: A,B,D

NEW QUESTION # 205
The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

A. Lifecycle Report: New Prospects Created
B. Form Report: Impressions
C. Form Report: Submissions
D. Form Report: Conversions

Answer: A,D

NEW QUESTION # 206
Monthly cost of Salesforce Engage is

A. 15$
B. 100$
C. It's always free
D. 50$

Answer: D

NEW QUESTION # 207
LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?

A. Edit the completion action on the form to only add to the list if the email address is valid.
B. Allow the assigned sales rep to call prospects upon form submission to confirm their email address.
C. Use the list to send a permission pass email and remove all hard bounces.
D. Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.

Answer: D

NEW QUESTION # 208
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?

A. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
B. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
C. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
D. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.

Answer: A

NEW QUESTION # 209
......

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