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| Section | Weight | Objectives |
|---|---|---|
| Analytics and Reporting | 15% | - Interpret attribution models - Build custom reports and dashboards - Analyze cross channel performance metrics |
| Email Marketing Advanced Concepts | 25% | - Implement advanced segmentation strategies - Configure dynamic content and personalization - Optimize email deliverability - Design A/B and multivariate test strategies |
| Advertising and Social Integration | 15% | - Leverage Social Studio capabilities - Implement audience synchronization - Configure Advertising Studio integrations |
| Mobile Messaging (SMS and Push) | 20% | - Configure SMS and push notification campaigns - Implement mobile opt-in management - Design mobile customer journeys - Apply compliance and regulatory requirements |
| Automation and Journey Builder | 10% | - Implement decision split logic - Configure wait and engagement activities - Design complex multi-step journeys |
| Cross Channel Strategy and Planning | 15% | - Define cross channel campaign strategy aligned with business objectives - Identify target audiences across channels - Design customer journey touchpoints |
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NEW QUESTION # 46
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.
Answer: B,C
NEW QUESTION # 47
Where would you add a topic profile
Answer: A
Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings:In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
* Topic Profiles Section:Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
* Create/Edit Topic Profiles:This is where you can create new topic profiles or edit existing ones.
You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate:Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings:Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
* D. Social Studio Engage:Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:
NEW QUESTION # 48
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.
Answer: B
NEW QUESTION # 49
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.
Answer: A,C
NEW QUESTION # 50
Where are Topic Profiles configured for use in Command Center?
Answer: B
NEW QUESTION # 51
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