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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Journey Orchestration
Triggers
Einstein for Marketing Cloud	22.5%
Cross-Channel Marketing Strategies and Tactics		- Campaign planning - Multi-touch attribution - Channel selection
Social Studio
Ad Studio
Interaction Studio
Mobile (SMS/Push)
Measuring and Reporting on Cross-Channel Marketing Performance		- Dashboarding - Data visualization - KPI selection
Aligning Cross-Channel Marketing with Business Objectives		- Change management - Stakeholder management - Goal setting
Integrating and Optimizing Marketing Campaigns Across Channels		- Campaign automation - Data synchronization - API integrations
Leveraging Customer Data and Analytics for Personalization		- Predictive modeling - Data management - Segmentation
Distributed Marketing

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q65-Q70):

NEW QUESTION # 65
What two Journey types enable an administrator to efficiently create and track opens and clicks?

A. Single Send
B. Language Send
C. Country Send
D. Transactional Send
E. Region Send

Answer: A,D

NEW QUESTION # 66
What are three Einstein Vision classifiers in Social Studio Analyze?
Choose 3 answers

A. Scenes
B. Logos
C. Food
D. Facial Expressions
E. Finger prints

Answer: A,B,C

NEW QUESTION # 67
Which two use cases are best suited for the new MC Transactional Messaging API?

A. Flash Sales
B. Subscription reminders
C. Order confirmations
D. Password Resets

Answer: C,D

NEW QUESTION # 68
Which three ways can an administrator improve how quickly Journey Builder processes records for entry?
Choose 3 answers

A. Make sure you are connected to a fiber internet connection.
B. Do not use a filter in the entry source to filter more than 50% of your contacts
C. Use an ETLtool such as Automation Studio for large-scale segmentation before admitting contacts into Journey Builder instead of filtering contacts within the entry source.
D. Create a pre-filtered, sendable copy of the data extension for each journey instead of using the same data extension for multiple journeys.
E. Create a userlD and permission set that will be used only for the configuration of Journey Builder processing.

Answer: B,C,D

NEW QUESTION # 69
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.

A. The message is already scheduled/active
B. Some automation activity is using the inbox message
C. The message has already been sent. (once started to send cannot mark as inactive)

Answer: C

NEW QUESTION # 70
......

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